Promotions Want to find out how we can improve efficiencies on your brand communication activities and at a better cost? Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years. We have managed to bridge… Read More »Promotions
Trade Show Activation ideas, brand installations, and attendee activities to generate engagement Trade Show Activation is the creation and deployment of unique experiential marketing ideas to attract and engage event attendees. Whether it is a convention, fair, expo or trade show marketing is essential to create a brand presence, attract attendees, increase dwell time, provide memorable experiences and ultimately sales. Ideally, the trade show booth attendee activities directly relate to… Read More »Trade Show Activation
in-store promotion Currently companies are experiencing challenges in recruiting, managing and retaining in-store sales promoters and In-Store Promotion. Fulcrum offers a fully functional outsourcing solution that delivers guaranteed sales results. In turn this creates the opportunity for larger budget allocation to this area of business as well as a greater return on investment (ROI). Whether your goal is to do a revenue drive, launch a new product or to create… Read More »in-store promotion
Sale Activation Services Fulcrum was set up in 2008 with a simple mission – to be the type of sale activation agency WE had always wanted to work for, but never found. Our founding Partners are still very much involved in the agency and client activity both having previously run successful agencies and also been client-side.We are an agency where the focus is always on raising the bar, with a culture… Read More »Sale Activation Services
Merchandising Audits & Planogram Compliance Fulcrum maximize the effectiveness of our client’s promotions, displays and fixtures thorough and intelligent auditing and compliance services. Any field marketing campaigns or promotions are only effective if they are correctly and punctually implemented on location. Fulcrum can audit and enforce compliance by ensuring: Asset walk-ins and in-store execution Correct stock and re-order levels Correct POS or Floor Standing Display Unit (FSDU)… Read More »Merchandising Audits & Planogram Compliance
At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients. Field Marketing Data Capture Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly… Read More »Performance & Retail Data Analytics
Fulcrum can ensure maximal effectiveness of our clients promotional campaigns and POS displays. There are many advantages to working with us: Our teams are managed locally but connected to our central repository via our award winning tablet deployment. This means our team have excellent relationships with the store managers and colleagues and know the local colour. We know the space, know the product and know the people, allowing us to… Read More »POS Displays & Promotional Campaigns
Fulcrum have a specialist division dedicated to providing “mystery shopper” services for our clients. Unannounced mystery shopper visits ensure that the face to face elements of a promotion are being delivered correctly. Just as Auditing and Compliance checking are a key part of POS displays, Floor Standing Display Unit (FSDU) deployments and in-store seasonal promotions, ensuring that staff have been properly trained and are delivering the correct messaging related to a… Read More »Mystery Shopping
Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice. Brand activations can help companies launch or re-launch brands, leverage new partnerships, and influence new and returning audiences. They allow consumers to experience a product or service which in turn leaves consumers with a positive impression of the brand. Fulcrum’s charismatic and enthusiastic staff… Read More »Brand Activation Services
Digital Marketing The world is changing and so is the media landscape. Digital Marketing is overtaking every other media source for advertising rupees. Navigating the complex world of digital media can be difficult, confusing and frustrating. Let Fulcrum Advertising make sense of it for you. When it comes to digital marketing you want to work with a team that has the experience to turn your digital advertising rupees into sales… Read More »Digital Marketing