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Mobile App Marketing Company in Pune

    Pune, also called ‘Poona’, is the education hub of India which is situated in the state of Maharashtra, India. Pune is considered to be the 8th largest metropolitan economy of India. It has the sixth highest per capita income in the country. There are different sectors including Information Technology, Manufacturing and Education that play an important role in boosting the local economy of Pune city.

    Thousands of students, workers, migrants called Pune their home because of the educations, IT sector and job market which has been booming since the last decade. A lot of MNC’s have acquired interest in Pune because of ease of access and being connected to the major cities through roads, railways and airways.

    appsmarketingMobile App Marketing in Pune is not as easy as it may seem at first sight. It is not just about building and publishing a great software in a leading app store or ad network. It is also about wise and strategic mobile app marketing solutions that include several fundamental points to consider. The process of mobile app marketing is very complex, and requires a certain set of steps that must be followed. This kind of mobile marketing always needs a successful strategy that have to be implemented after deep analyses of a target audience. It is not enough to develop a product, and place it at online store. Once you plan to develop really successful and useful app, your mobile advertisement, including greatly written mobile marketing strategy and marketing solutions must be generated in advance.

    With the key aim to deliver your app to the highest customer and user and rank  at Apple Store and Google Play, we use the latest innovations in field marketing and the checked methods of mobile app marketing.

    Merchant Registration

    Retailer Registration

    Seller  Registration

    Customer Acquisition

    Data Collection Made Easy!

    Collect Data Or Vendor Sing Up Anytime, Anywhere, Any Categories With Fulcrum Team

    Design custom forms and deploy to mobile devices for fast, efficient, and reliable mobile data collection and vendor sing up. Quickly deploy  field staff for fast  data collection or vendor sing up. Fulcrum can help you become more efficient, productive, & profitable in the field.

    User Acquisition On ground marketing

    We are  not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly. 

    IT Park

    Campus Marketing

    Residential Society

    Shopper 

    Door To Door Marketing

    B To B Marketing

    Merchant Acquiring

    Customer Acquisition

    If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by

    Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.

    App Install Campaigns include –

    APP DOWNLOADS

    Get more installs for your app

    APP LAUNCH CAMPAIGN

    Launch app strategy

    USER ACQUISITION

    We provide User Acquisition services to startups and small & medium enterprises.

    MERCHANT ACQUIRING

    When you makes apps to a merchant,

    We offer the following services at extremely reasonable prices

    App Pre-Launch Services

    App Launch Services

    App Downloads

    App install Campaigns

    User OR Merchant KYC

    • App store optimization so the app gets in front of people who are looking for its features
    • Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
    • Ongoing customer marketing to ensure that buyers are actively using the app.
    • Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.

    The anatomy of a marketing campaign

    Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.

    • Pick your target audience: Who are you interested in attracting?
    • Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
    • Determine your offer: What incentive will get their attention?
    • Identify your channel: What media channels will you use to promote this offer?
    • Create your Team: How will you get the user to take action?
    • Nurture the lead: How do you help your visitors with their buying journey?
    • Track and measure results: How will you measure success?

    Fulcrum Powers All Phases of Your Data collection or vendor sing up Lifecycle

    Build > Deploy > Collect > Report > Extend

    mobile-appMultiple City
    Monitor Productivity
    Offline Data Collection online Data Collection

    Data Events
    Team Roles
    Custom Form Builder

    Real-Time Tracking
    Export Options

    Rich Media Collection
    Import Tools
    Secure Data

    Infrastructure in Pune –

    1. Bus Marketing in Pune

    Marketing posters are pasted on these buses which travel to different areas of Pune and during that a lot of customer reach is achieved when people look at these buses during their commute.

    1. Railways Marketing in Pune

    Majority of the railways travel through Pune which gives people a chance to aboard and get down from trains at Pune Junction in order to reach their destination without any hassle. These provide opportunity to the Marketing Company in Pune to distribute flyers at the stations, perform sampling activities, pasting posters on the railway or over certain portions of walls etc.

    1. Metro Marketing in Pune

    Since the launch of the program, Metro has been on the tip of the tongue of every Punekar. Everybody has been excited to see the metro running in the heart of the Pune. People are eagerly waiting for the civic body to complete the construction as soon as possible so that they can use it as their transportation medium which will help them reach their destination in less time.

    1. Airport Marketing in Pune

    Usually people think that how can one do marketing activities on airport. But there are a lot of things that marketing agencies can do in order to do promotions of certain companies by putting out banners, digital billboards, stickers, sponsoring activities etc.

    IT Hub in Pune –

    Several multinationals and information technology companies having set up their offices here, the city now caters to young professionals with high disposable incomes and a penchant for up market lifestyles. Due to the road connectivity, affordable land prices in the outskirts, favorable weather, manpower and various other factors prove Pune to be a smart and perfect option for business to settle down.

    There are a couple of IT Parks in Pune which are well known all over India. Some of those include –Hinjewadi IT Park, Cybercity Hadapsar, Talawade IT Park, World Trade Centre, Kharadi etc.

    The tech companies which have their offices in these IT parks are – Infosys, Tech Mahindra, Cognizant, KPIT Cummins, Accenture, Capgemini, Avaya, Red Hat, HCL, Vodafone, Barclays, Mphasis, FIS Global, IBM,  Amazon, Wipro, Allstate, Amdocs …. and many more.

    The IT Hub does provide a lot of various options for Marketing Company in Pune to target people working in these places by doing activities and having tie-ups with the companies to promote certain products in the company premises.

    Industrial Zone –

    The MIDC (Maharashtra Industrial Development Corporation) has developed Industrial zones in various parts of Pune. It includes large industrial clusters in the areas like Talegaon, Pimpri-Chinchwad, Bhosari, Ranjangaon, Chakan etc. Pimpri-Chinchwad alone has over 4,000 manufacturing units and 400 multinational companies. Pune is also the largest hub in India for German companies. In the MIDC industrial estates land, fuels, electricity, water and select raw materials are provided at subsidized rates to priority sector productions / companies.

    The emphasis here is on tiny, small and medium scale industries as they are high priority undertakings according to the government’s policy. These enterprises are defined by the Indian government according to their investment in plant and machinery.

    Markets in Pune –

    Pune has major AMPC markets which are responsible for majority of supply of essential products to the consumers. Farmers from all over Pune, and also from the neighboring districts come to Pune to sell. The well known markets in Pune are – Gultekdi, Pimpri, Hadapsar, Khadki, Tulshibaug etc. A weekly market is organized which gives a lot of opportunity to Marketing Company in Pune to approach people who visit these weekly market  to buy vegetables and other essential items.

    Shopping malls and Theatres in Pune

    Due to the advancement in infrastructure, many shopping malls have opened up and are stilling opening in various part of the Pune. The shopping malls mainly include right from theatres, recreational activity centers, essential goods, mobile shops, electronics shops who are the major contributors in bringing revenue. These places are the most favorite for Marketing Company in Pune to do Field Marketing, Sampling and various recreational activities to get consumers attention for marketing of certain products.

    Here are some of the well known shopping malls in PuneAmanora Mall, Season Mall, Phoenix Market City, Pune Central, The Pavillion, Kakade Market City, Westend Mall, Kumar Pacific, SGS Mall etc.

    RWA Activities in Pune

    Residential Welfare Association (RWA) Market in Pune has increased exponentially over the last few years. Due to the easy availability of land at cheaper price and at a good location, people invested in property over the years and as the market increased, so did the prices. Marketing Company in Pune targets housing complexes to perform sampling activities, Door-to-Door Marketing, Field Marketing and recreational activities to make sure they make people aware of the products of various companies.

    Some of the famous builders and township in Pune are mentioned below – Kolte Patil Ivy Estate, Godrej Hillside 1 & 2, Kalpataru Jade Residencies, Vilas Jawdekar YashOne etc.

    Parks in Pune

    As a part of infrastructure development, Pune Municipal Corporation has made sure to reserve some part of the land to be made available to public. As a part of that, there are various parks been made
    where the citizens can go and spend some quality time with their loved ones. These parks are where Field Sales team approaches people and educates them of certain products that they might want to buy but they were not aware of. Various discount and other promotions are given to customer so that they buy these products.

    Some of the well known parks in Pune are as follows – Kamala Nehru Park, Pune Okayama Friendship Garden, Peshwe Udyan, Bund Garden, Sara Baug, Osho Teerth Park, Baner-Pashan Biodiversity Park, Empress Garden, Katraj Snake Park, Nana Nani Park etc.

    Hospitals in Pune

    The hospitals in Pune have been developed to a much larger scale with new equipment is being made available to treat various illness. Even though the government hospitals have low operating costs, the privately owned hospitals to provide concession in accordance with the government for the people with low income.

    Various Companies selling medicinal products are promoted at hospital and the surrounding area’s to make people aware of the benefits of these products.

    Some of the well hospitals in Pune are –Ruby Hall Hospital, Jehangir Hospital, AIMS Hospital, Sahyadri Hospital, KEM Hospital, Columbia Asia Hospital, Jupiter Hospital etc.

    Schools and College in Pune

    Pune is well known as education hub of India. Right from the primary education right till Masters/Phd, every course is available in Pune. Pune has a setup of well known good educational institutions which is preferred by students.

    Pune is home to some of the leading institutions in the country that offer a whole gamut of academic options between them. One of the unique things about higher education in India, true even more so for Pune, is its affordability. This is why there is a lot of young crowd in Pune. So Marketing Company in Pune organizes various activities in the campuses of the below Schools, Colleges and Institutions which helps them reach a good customer base.

    Well known educational institutions are – Fergusson College, MIT Kothrud, Bharati Vidyapeeth University, Symbiosis International University, Indian Institute for Science Education and Research, Film and Television Institute of India, Centre for Development of Advanced Computing (C-DAC) etc.

    Major Locations in Pune

    Pune can be categorized into different quadrants and each of these quadrants serves a unique purpose. All of these quadrants have their own significance and they do play an important part in the various ways.

    Below are the quadrants and their importance – Hadapsar, Magarpatta, Kothrud, Katraj, Viman Nagar, Aundh, Balewadi, Pimple Saudagar, Pimpri-Chinchwad, Talegaon-Dabhade, Hinjewadi, Wagholi  etc.

    These area’s are where various both large-scale and small-scale businesses resides which proves to be a good opportunity for Marketing Company in Pune to target both consumers as well as sellers to promote products and convert them in buying customers.