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Performance & Retail Data Analytics Agency in Pimpri-Chinchwad

At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

Field Marketing Data Capture

Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

Integrated with Client Data

We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

  • Identifying problem stores & locations
  • Anomalous sales penetration for key products,
  • Measuring trends
  • Comparing base sales between stores
  • Cluster analysis
  • Improving Availability
  • Improving ROI
  • Which cardboard should be invested in further
  • Which SKUs to focus on to ensure 100% sales penetration

 

Ensuring Representative Field Marketing Auditing and Compliance Checks

Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.


    Measuring the Effectiveness and ROI of Field Marketing

    Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

    Bespoke Reporting & Consultancy

    Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

    • Create automation solutions for manual tasks
    • Design efficient processes
    • Custom dashboard and report development for measuring client’s own compliance in store
    • Developing dynamic models for workforce planning or territory planning
    • Geocode/postcode analysis
    • Demand planning and forecasting
    • Creating seasonal profiles by product, location and store

    Pimpri-Chinchwad

    Pimpri-Chinchwad

    Pimpri-Chinchwad is a satellite city of Pune, India. Geographically, it is located at an altitude of 590 m (1,940 ft) above sea level, at a distance of about 15 km (9.3 mi) northwest of Pune.[12][13][14] As of the 2011 Census of India Pimpri-Chinchwad was the 18th most populous city in India with an population of 1.7 million. The industrial city came into existence after the state government decided to merge four gram panchayat of Pimpri, Chinchwad, Bhosari and Akurdi to form the Pimpri-Chinchwad Municipal Corporation.[15] The neighbourhood is home to extensive industry and is well known for its automotive, IT and manufacturing industry.

    HISTORY

     
    Morya Gosavi temple, Chinchwad

    Chinchwad is noted for the shrine of Morya Gosavi, a prominent saint of the Ganapatya denomination of Hinduism that worships Lord Ganesha as the Supreme Being or its metaphysical concept of Brahman. Various sources place Moraya Gosavi between the 13th and 17th centuries CE.[19][20][21] The inscription on the temple records that its construction began in 1658 CE. 

    Chinchwad is the birthplace of the Chapekar brothers: Damodar Hari (1870–1898), Balkrishna Hari (1873–1899) and Vasudeo Hari, who assassinated W. C. Rand, a British civil service officer and the chairman of the Special Plague Committee of Poona (Pune), on 22 June 1897.[23][24]

    Following the partition of India, the Government of India constructed 1,609 residences and laid out around 300 plots on 203 acres of land in the Pimpri area.[25] This area came to be known as Pimpri Camp is one of the 31 refugee camps in Bombay State (present day Maharashtra) set up during the period.

    GEOGRAPHY

    The area within the city limits is widely considered as ‘flat’ given the altitude varying between 530 and 570 m above sea level. The city is situated approximately at 18° 37′ north latitude and 73° 48′ east longitude bordering limits of Pune Municipal Corporation on the north and northwest. The historic centre is 15 km from each end.[28] Three rivers Pavana, Mula and Indrayani flow through this area. The base rock found throughout the city is Deccan trap basalt. Building stone is the only commercially important mineral found in the area.

    he city experiences three seasons: summer, monsoon and winter. Typical summer months are February to May with maximum temperatures above 35 °C and reaching up to 42 °C on hotter days. The city receives most of its 722 mm of rainfall in the monsoon months of June to September. The temperature in the winter months of October to January ranges from 12 °C (min) to 30 °C (max), with night temperatures often falling below 10 °C.

    ECONOMY

     
    Pimpri Chinchwad Skyline

    Pune is one of the major industrial hubs in Asia and many of these industries are situated in PCMC limits.[40] The formation of MIDC in 1962 resulted in a constant process of industrial land acquisition and the creation of required support infratructure. Since then, there has been a massive influx of several European companies who continue to be keen on setting up manufacturing facilties in Pimpri-Chinchwad. It has a rapid growth in terms of the indutries and most of the major automobile companies and their headquaters are located here. There is also a rapid growth in the software and IT departments.

    Industrialization started in 1954 with the arrival of India’s premier antibiotics research insitute Hindustan Antibiotics Limited.[41] PCMC is now home to the Indian operations of major automobile companies like Bajaj Auto, BEL Optronic Devices Limited, Daimler Chrysler, Force Motors, General Motors, Jaguar Land Rover, Kawasaki, Kinetic Engineering, Mahindra & Mahindra, Mercedes-Benz India, Premier Ltd., TATA Motors, Thermax and Volkswagen.[41]

    In addition to this, several heavy industries such as Alfa Laval, Atlas Copco, ATS Automation Tooling Systems, Bharat Forge, Bosch, Bridgestone, Finolex Group, Forbes Marshall, Geberit, General Electric, Hyundai Heavy Industries, IKEA, KSB Pumps, Lear Corporation, Lumax, Manitowoc Cranes, New Holland Agriculture, Sandvik, Sany, Schindler Group, Sigma Corporation, SKF, Suzlon, ThyssenKrupp, Varroc have their manufacturing units in the city.

    pimpri-chinchwad DISTRICT

    Visakhapatnam district (formerly known as Vizagapatam district[5]) is one of the nine districts in the Coastal Andhra region of the Indian state of Andhra Pradesh, headquartered at Visakhapatnam.[6]: 14  It is one of the nine coastal districts of the state, bounded by Odisha in the north, Vizianagaram district in the east, East Godavari district in the south-west and Bay of Bengal in the south.

    demographices

    As of the 2011 Census of India, PCMC, Pune had a population of 1,729,692.[36][37] The sex ratio was 833 females per 1000 males. About 13% of the population was under six years of age with a sex ratio of 875 females per 1000 males.[36][37] Around 8% of the city’s population lives in slums.[36] Pimpri-Chinchwad has an average literacy rate of 89.22% (92.41% males; 85.37% females), higher than the national average of 74.04%.[36][37] The main language spoken in the city is Marathi.[1] There is a significant Sindhi population in Pimpri, which dates to the partition of India in 1947. Pimpri-Chinchwad has considerable Hindi, Malayalam, Punjabi, Gujrati, Tamil, Kannada, Telugu speaking population

    Population growth 
    CensusPopulation 
    197198,572 
    1981251,769 155.4%
    1991520,639 106.8%
    20011,006,417 93.3%
    20111,727,692 71.7%
    Est. 20172,100,000 108.7%

    transport

    TRAINS

    PCMC limits is served by five railway stations, Chinchwad, Akurdi, Pimpri, Kasarwadi and Dapodi, on the Pune Suburban Railway as well as the Mumbai Dadar–Solapur sections of the Indian Railways (Central zone). Local trains (EMUs) connect PCMC to its historic Pune and the hill station of Lonavala, while daily express trains connect it to Mumbai. Daily express trains through Pune Junction connect the city to other parts of the country. Pune Suburban Railway, connecting Pimpri-Chinchwad to Pune and its suburbs in Pune District, Maharashtra. It is operated by Central Railway (CR).

    BUS

    Until 2007, PCMC limits was served by its own public transport bus service provider, the Pimpri-Chinchwad Municipal Transport (PCMT). On 19 October 2007, it was merged with the Pune Municipal Transport (PMT) that served the neighbouring city of Pune to form the Pune Mahanagar Parivahan Mahamandal Limited (PMPML; lit. Pune Metropolitan Transport Corporation Ltd.).[82][83] PMPML runs buses on 371 routes that cover a radius of 20 km around the cities of Pimpri-Chinchwad and Pune.

    AIRPORT

    The air gateway to Pimpri-Chinchwad is the Pune International Airport located at Lohegaon which is about 19 km (12 mi) east of the neighborhood. It is operated by the Airports Authority of India.[68] In addition to domestic flights to all major Indian cities, the airport serves international direct flights to Dubai (operated by Air India Express) and to Frankfurt (operated by Lufthansa).[69][70] As of 2021, it is the 2nd busiest airport in the state and 13th busiest airport in India. 

    MARKET

    At Big Bazaar, we understand the soul of Indian consumers. Operating in more than 90 cities pan India and attracting over 250 million customer footfalls every year, Big Bazaar has been a part of the growing consumption economy of India. It is ranked 3rd amongst India’s service sector brands in Most Trusted Brands 2012 Survey by Brand Equity.

    SHOPPING MALL (city one  MALL)

    City One Mall is located in Pimpri or PCMC in Pune. You can shop from brands like W, Aureila, United Colors Of Beneton, Levi’s among others. City One Mall also has a spa, a salon and PVR where you can watch movies, and a gaming zone too. The food court has options like Belgian Waffle Co., Wai Wai City, Chaat Bazaar and restaurants like China Grill. The mall charges INR 20 for parking and is open from Monday to Sunday, all days of the week.

    MOVIE THREATERS

    Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road is a popular theatre located at B Wing, 3 Road Floor, Spine City Mall, 177 Sector No.9 Moshi, Near MIDC Road, Pimpri Chinchwad Road, North, Pune. Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road has 4 screens. Movies now showing at Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road are NONE. Facilities available at Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road are Parking, Recliner Seats and Food And Beverage.

    PARKS

    Gnanjyoti Savitribai Phule Udyan is one of the top and best destinations for family and friends in the field of park, Water Parks and resort category in Pune. It is Also known as park, Water Parks, resort, Amusement Parks, Water Parks, Picnic Spots, Adventure Parks and much more. Here you can find location, address, phone number, contact number, contact details, reviews and ratings, images of Gnanjyoti Savitribai Phule Udyan, Pune.

    HOSPITALS

    Apollo Health City, Visakhapatnam, aims to bring health care of International standards within the reach of every individual. This new hospital is equipped with latest high-end equipment and cutting-edge technologies, dedicated and well trained human resources to provide satisfying healthcare experience. To achieve this objective, we have developed several Centres of Excellence in their respective specialties

    pimpri-chinchwad LOCAL AREAS

    nigdi
    bhosari
    akurdi
    moshi
    sangvi
    kalewadi

    not available

    not available

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