The Fulcrum Resources Delivers a 360 degree approach to helping you drive sustainable velocity in retail:
Data-modeling: determine which products are performing best and gather insights into any competitive forces
Inventory management: gain insights into any voids or OOS, and resolve supply chain issues and/or store-level roadblocks
Shopper Engagement: Passionate, ROI-driven product demos, accompanied with detailed reporting and analysis
Relationship Building and Retail Training: Leverage our team members to train store staff on competitive advantages, placement, and promos
Our Mission and Approach
Field marketing is an essential part of the consumer courtship model and it is the one pre-sales opportunity that you have to connect your brand with new, loyal consumers. Field marketing efforts are no small endeavor, however, The Field Marketing Agency has made it a measurable, affordable and brand stimulating experience. Our approach is based on the philosophy that our team is an extension of our client’s sales & marketing team. And our dedicated Strategic Field Reps are charged with the task of delivering you ROI in everything they do.
Although we will work with you directly to determine Key Performance Indicators (KPIs), the approach to our partnership will focus on three key aspects of market success
Drive same-day event sales and create residual sales lift from our efforts
Strengthen local relationships within key retailers & influence new “points of interruption” within target stores
Develop a repeatable and scalable process to expand your field sales/marketing efforts
For “challenger” companies beginning their foray into field marketing, we deliver a 360 degree analysis of the investment and return on your activities. Our merchandising and product placement services ensure that you attain the highest level of visibility and representation within your retail and club accounts, while our competitive research delivers clear, concise intelligence on your in-store competitors. In addition, we schedule, staff and manage your product demo, roadshow or events programs with dedicated, brand knowledgeable representatives. We also assist you in the task of creating brand specific messaging for your roadshows, product demos and events.
Finally, we offer a more affordable option to going it alone. We are dedicated to your success and we help you identify all of the potential blind spots before launching your campaigns.