Marketing Strategy

We create 360° strategic marketing campaigns that speak to your customers.

There’s an old saying, “You can’t get there if you don’t know where you’re going.” Similarly, you can’t achieve your goals if you don’t know what they are. At Fulcrum, our work starts with developing a marketing strategy that focuses on what you want to achieve for your business and marketing efforts. Perhaps it’s to increase company revenues, improve website conversions, reach a new customer segment, or boost profitability by building sales of a particular brand or service. Working on a marketing strategy will help clarify your business goals as well as provide the basis for how you will reach them.

How We Work

IDENTIFY NEEDS

CREATE STRATEGIES

DESIGN CAMPAIGNS

TRACK RESULTS

Your marketing strategy is the foundation upon which all your marketing and advertising activities will be built, to gain new customers and retain existing ones. In short, it’s all the “what” that will inform the “how”—the eventual marketing plan—for promoting your goods or services. Marketing strategy identifies your company’s:

Target or ideal customer
Value proposition – its competitive advantage or value it provides
Key marketing messages – the pillars for marketing and advertising campaigns
Overall goal(s)

Think of us as your marketing partner.

As part of our process, we uncover where your challenges lie and why—insights that inform our marketing strategy. We often find that the problems our clients perceive are not the actual issue—and that the path to achieving your goal is not as clear cut as it may seem. No worries; we love a good challenge. We will fully evaluate and understand where you are today to create highly targeted and cost-effective marketing strategies to get you to your goal.

The Benefits of a Marketing Strategy

A winning marketing campaign starts with a results-driven strategic marketing plan. At Fulcrum, our process begins with an in-depth look at your industry, market trends and the behaviors of your target customers. Based on our findings, we carefully craft a marketing strategy that will build your brand and drive sales and meet the needs of your audience. Our integrated marketing services create multiple touch points with the consumer and a seamless brand experience. The customer interacts with all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media. Our mission is to help you succeed with a comprehensive and creative marketing strategy that maximizes your budget and ensures your goals are met.

Elements of a Marketing Strategy

It ultimately comes down to communication—telling the right story about your brand across the appropriate marketing channels, to the right audience. And, creating the right marketing communication starts with a seasoned marketing agency that gets it—that truly knows that before you can promote anything, you must first know how to develop a strong marketing strategy. A marketing agency with savvy brand strategists and creative thinkers who can translate that marketing strategy into a compelling marketing plan, and turn those tactics into sales-building, attention-getting marketing, and advertising campaigns.

Single Event or Longterm Plan, We Can Build a Custom Marketing Strategy for You

As a full-service marketing agency, Fulcrum helps companies drill down deep to develop a meaningful B2B or B2C marketing strategy, design an impactful marketing plan, and put that plan into action with innovative, creative work. Because every business is different, every strategic marketing plan we create is highly customized. From in-depth traditional marketing plans with calendars and budgets to mini plans with short terms tactics, we can build a creative marketing strategy to meet your specific needs. Contact us to request our complimentary marketing assessment for your business. We work with clients across a range of industries to help them clearly define their marketing strategy so they stand out in their markets and drive results. The Fulcrum marketing agency also offers outsourced marketing services, a money-saving solution that puts our team of experts behind your corporate marketing and communications projects.