This is a relatively new App Launches Promotion, but with so many amazing and important Apps coming to market, Fulcrum has made a conscious effort to develop expertise in the launch and promotion of Apps for a whole new client base. Using our promotional staff has a huge positive effect on app downloads. Brand ambassadors from Fulcrum are experts in increasing brand visibility and converting customers into product sales. Creating… Read More »App Launches Promotion
Our logistical infrastructure enables us to perform walk ins nationwide with a locally managed team that is familiar with the store, has a good relationship with store colleagues and a good working knowledge of the store and the store’s space. Our team can cover more than 5000 calls in a day, secure the agreed space in store for crucial seasonal periods, and deploy on time for optimal sales promotion effectiveness.… Read More »In Store Promotions
LFulcrum are a very useful partner to have involved in space realignment or store refitting projects. We pride ourselves on our extensive, comprehensive store and space data – thanks to our award-winning tablet deployment and locally managed field teams providing real time feedback in stores. Our clients rely on us to maintain store data, keep those records up to date and advise them on space planning and management in retail… Read More »Planning Management
Get your food and beverage products in front of your target consumers where they work FOOD AND BEVERAGE SAMPLING – One of the best ways to drive brand loyalty, launch a new product or generate product awareness for an existing brand is simple: get people to experience your product using their senses. For more than 10 years, Event Staffing has helped brands connect with consumers, bringing products directly to consumers.… Read More »Food and Beverage Sampling
Responsibilities and Duties Selected intern’s day-to-day responsibilities include: Manage and maintain the organization’s social media accounts Write and optimize content for social networking accounts such as Twitter and Instagram Post interesting and related stuff regularly Build and execute social media strategy through competitive and audience research Work on product branding Engage in social media profile management Basic knowledge of Graphic Design/ Photo or Video Editing will be a huge plus… Read More »Social Media Marketing Internship
Fulcrum was founded in 2007 to fill the gap in the market that existed for well trained promotional staff and hosts for events. Many of our promotional staff have worked with us for several years. As we are well known in the industry, we receive a host of applications through our website every day. Join our team. OUR LOCAL TEAM RECRUITMENT PROCESS After over 11 years experience as a promotional… Read More »Recruitment Process
You get a consultative approach to your assignments Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI. The steps we typically take when getting up to speed on your assignment… Read More »How We Work
At Fulcrum, product merchandising is a cornerstone of our retail support and field marketing services. We operate with a dynamic merchandising model based on our data analytics, choosing key stores for merchandising based on compliance data, sales data, locations data – for example, targeting problem stores based on historical compliance data and working with problem stores using our historical compliance data to tackle issues.We work with our clients to be their… Read More »Merchandising Services
As part of what we do, clients often ask Fulcrum to manage product ordering. Our clients trust our familiarity with stores and products to make intelligent orders and adjust stock replenishment levels. Our field teams will often think about stock levels as a matter of course when merchandising in store. Thanks to our award-winning tablet deployment and custom built MERVE system (our mobile data capture system), these aren’t just judgement… Read More »Product Ordering, Stock Management & Replenishment