What is Public Relations? Public relations (PR) refers to a field that is concerned with the management of how information about an individual or a company is spelled out to the public. Individuals or business entities which operate in the public are subject to having their information and details disseminated to members of the general public. Although public relations work as a field in itself, any attempt by an individual… Read More »Public Relations – Explained
Why do Individuals React to Advertisements? The primary reason why individuals react to advertising include: Social Utility – People desire to learn about the social significance of a product or brand. Communication Utility – People desire to use the topic or content of the advertising for communication purposes (to discuss with others). Vicarious Consumption – Viewing the advertising allows people to feel associated with the product, brand, or those involved in the advertising.… Read More »Response to Advertisement – Explained
What is an Advertorial? An advertorial is an advertisement in a newspaper, magazine, or website that looks like an article in the newspaper of the magazine. Advertorials are paid content that newspapers and magazines insert in their publication as one of their own contents. In the actual sense, the term advertorial is a combination of advertisement and editorial. It is the content of a newspaper or magazine that has an… Read More »Advertorial – Explained
What is the American Advertising Federation? The American Advertising Federation is one of the United States oldest national advertising trade associations with its headquarters, located in Washington DC. The AAF has 15 district operations that represent different nations regions. It has about 100 corporate members which include: Advertisers Media companies Advertising agencies The national network of about 200 local federations that represent 40,000 advertising professionals across the country Over 200… Read More »American Advertising Federation – Explained
What is the American Advertising Federation? The American Advertising Federation is one of the United States oldest national advertising trade associations with its headquarters, located in Washington DC. The AAF has 15 district operations that represent different nations regions. It has about 100 corporate members which include: Advertisers Media companies Advertising agencies The national network of about 200 local federations that represent 40,000 advertising professionals across the country Over 200… Read More »Advertising Appropriation – Explained
What is Contextual Advertising? Contextual Advertising is an advertisement that is related to the contents and the theme of a website or a part of it and also the searches, interests and needs of the user who enters it. This system utilizes platforms like Google AdSense to get the banners which appear on the portals which use them to achieve a higher rate of return. Back to: MARKETING, SALES, ADVERTISING, &… Read More »Contextual Advertising – Explained
What is the Hierarchy-of-Effects Theory? The hierarchy of effects theory refers to a model that shows how advertising influences the decision to either buy or not purchase a given service or product. The theory was founded by two individuals Gray A Steiner and Robert J Lavidge, in 1961. The hierarchy of effect method suggests that investors should create an advertisement where that will result in customers purchasing the advertised products… Read More »Hierarchy of Effects Theory – Explained
What is an Advertising Allowance? An advertising allowance refers to money (allowance) that manufacturers of products pay retailers to publicize their products. Advertising allowance comes in diverse forms, while some manufacturers or service providers pay money to retailers, others offer retailers discounts on products or service purchased as a form of compensation. The Advertising allowance method is used by manufacturers who need to get news about their products out there… Read More »Advertising Allowance – Explained
What is a Media Kit? A media kit refers to a material or document containing the identity of a brand, its goals, mission and vision and other vital information given to reporters or media personnel. Media kits are often used for promotional purposes, they contain basic information about a company and what it stands for that can portray it in a good light to the public. A company can also… Read More »Media Kit – Explained
What is Brand Stacking? Domain Stacking is also called brand stacking. Brand stacking refers to a case in which several pages from a single website are listed on a search engine result page (SERP) when a user makes a search query. Listed on a single SERP might also be multiple links belonging to a website. A search query launched through the use of relevant keyword result in the display of… Read More »Brand Stacking – Explained