The world is changing and so is the media landscape. Digital Marketing is overtaking every other media source for advertising dollars. Navigating the complex world of digital media can be difficult, confusing and frustrating. Let Fulcrum Advertising make sense of it for you.
When it comes to digital marketing you want to work with a team that has the experience to turn your advertising dollars into sales and the communication skills to make complex ideas easy to understand.
Search Engine Marketing
We understand the search engine algorithms and can help you grow your business with search engine marketing campaigns. Our ad split testing, keyword research and match type optimization produce high click through rates and a low cost per click.
Facebook
Ads
Facebook Ads is one of the most powerful digital marketing platforms today covering Facebook, Instagram and third party websites/apps. Facebook Ads can be complex. Understanding the best strategies, settings, objectives and ad types can be confusing. Fulcrum can help you get direct response, measurable results.
E-Mail Marketing
Fulcrum Advertising can develop an email marketing campaign based on your customer database or third party data. We handle all aspects of email marketing including creative, deployment and tracking. We are CAN SPAM compliant to ensure you the highest delivery rates.
Streaming Video
With 85% of U.S. internet users watching online videos and over 55% of the U.S. population having a connected TV, advertising on streaming video platforms has become a vital medium for reaching customers. We leverage our expert media buyers, third party data partnerships and creative team to create campaigns that deliver results.
Visitor Retargeting
It’s not often in the business world that you get a second chance to convert a prospect into a customer. Retargeting allows you to “follow” prospects that have visited your website around the web and show them ads on 3rd party websites. This keeps your brand top of mind and follows the prospect through the decision making process bringing that back to your website at the precise time they are ready to buy.
Social
Media
Social Media isn’t like any other media type your business may have used. There is a fine line between creating loyal & responsive repeat customers and annoying people to the point where they are completely turned off from your business. It takes knowledge & skill to run a successful social media campaign. We have both.
Online Media Buying
Do you want to get your message out to millions of users online? Fulcrum Advertising is experienced in online media buying. This means you will get the best rates at the most effective sites in your niche. We specialize in PPC, CPM & monthly site buys.
Programmatic Media Buying
The future is here and the future is programmatic. Using hundreds of data selects and inventory from 1000’s of websites you can get very targeted, scalable traffic at a fraction of the cost of buying direct. Our optimization algorithms ensure you are paying the lowest possible rates for the highest possible quality of traffic.
Analytics
Analysis
Many businesses use Google Analytics to measure basic metrics such as visitors, bounce rate and time on site. We dig deeper and are able to help you make important advertising decisions by examining holistically what happens after the initial click.
Reporting
System
We have a custom developed reporting system that measures how each of our digital campaigns are performing. This allows you to see all of your key performance indicators in one place and on one platform to help you make the very best decisions on where to spend your advertising dollars.
Creative
Services
Whether you need banner ads or a full blown website, our dedicated internet artists design creative that sells.
Landing
Pages
We build landing pages custom tailored to generate leads or sales for your business. Our landing pages offer high conversion rates, full tracking and huge returns on investment.
Custom
Development
Code is the infrastructure that makes the web work. We are able to develop custom solutions to address problems your business may face. Using the latest web technologies (HTML5, PHP, MySQL, Javascript, Responsive Web Design, WordPress, Woocommerce, Shopify) & more – our in-house development team is ready and able to serve.