WELCOME TO FULCRUM
WE ARE ONE OF THE BEST MARKETING AGENCIES
Do you want to work with a marketing agency which only when it comes to strategic, creative and execution expertise? Do you want to work with a marketing company dedicated to delivering the highest quality of service at all times, one which loves going that extra mile in pursuit of perfection? Do you want to work with a marketing firm that provides you with a rubber-stamped guarantee of exceptional financial fairness and total ethical transparency? Well, that’s Fulcrum. We offer a big agency experience, but without the big agency price tag.
We are never happy with good – or even great. We are always searching for excellence. That’s our promise to you.
We love to delight clients with our passion, energy and enthusiasm. We treat others as we like to be treated.
Value means two things to us. The price you pay and the output you get. We always deliver both.
Whatever your commercial challenge, we can help. These are some of the most common issues we hear about from our customers, but the list is by no means exhaustive. Every business faces its own unique challenges, so, if a marketing problem is keeping you awake at night, please do get in touch. We are confident we will be able to solve it for you.
HOW CAN WE HELP?
THERE ARE SO MANY TYPES OF PROBLEMS OUR CLIENTS HAVE COMMISSIONED US TO SOLVE OVER THE YEARS – MAYBE SOME OF THE SECTIONS LISTED ON OUR “HOW CAN WE HELP?” PAGES WILL RESONATE WITH YOU.
But we also know that commercial challenges are always unique to individual organisations, so a one-size-fits-all approach is not a powerful consultative approach. This is why we have developed our flexible strategic marketing planning process over the last decade or so – we believe it is an incredibly powerful investment in the future of your business. As an ethical, hard-working and highly skilled marketing agency, with a consultative mind and a passionate heart, our integrated approach means we are entirely media-agnostic, so we focus all our energy on solving your issues, rather than on selling our services.
WHAT WE DO
If you’re looking for a marketing agency with a consultative edge, you’ve come to the right place. Ask us about our strategic marketing planning process…
Corporate branding is much more than just having a good-looking logo or a well-designed sales collateral and marketing materials
STRATEGIC BRAND PROPOSITION
A strategic brand proposition is the first part of the equation that we need to solve when it comes to creating a successful corporate branding solution.
CREATIVE BRAND PROPOSITION
Consistency really is the watchword when it comes to good quality design, which is why we create a comprehensive set of brand guidelines as part of the process.
Need a versatile sales training tool that can be used anywhere in the world? Or an engaging digital presentation your entire sales team can use?
Our design studio is headed up by our creative directors – highly talented people with great ideas who are able to bring plans and strategies devised by our marketing consultants to life with stunning visual concepts.
The key to a successful digital marketing strategy lies in selecting the right ingredients in the right quantities for your business.
Although the digital world can be a bit confusing and scary when you first start out, the good news is that smaller companies can now compete on more or less equal terms with much larger companies – and, with the right plans and strategies in place – they don’t have to spend anything like the same amount of money to get the right results.
Many aspects of digital marketing might seem a bit overwhelming to the casual observer, but the good news is that we know precisely what’s going on behind the scenes – and, with your input, we’ll be able to create and deliver a brilliant digital marketing strategy for your business that is fully optimised to achieve your corporate goals.
The key to a successful digital marketing strategy lies in selecting the right ingredients in the right quantities for your business. There are five key options to consider. We’ll work closely with you and your team to create, deliver and optimise a digital marketing strategy that’s right for your organisation.
WEBSITE DESIGN & DEVELOPMENT
A good website is one which is easy to navigate, communicates your brand story well, and looks the business from head to toe.
SEARCH ENGINE OPTIMISATION (SEO)
The first page of Google is the holy grail for any business with ambitions to cost-effectively fill their sales pipelines with high quality prospective clients.
SOCIAL MEDIA MARKETING
So, which social media platforms are best for your organisation? Well, that depends on the type of business you are.
Digital advertising is probably the fastest moving marketing medium, as marketing technology tools become ever more sophisticated in the search for marginal gains.
Email marketing does work – in fact, the return on investment on email marketing campaigns is higher than any other digital marketing medium.
Content marketing is central to the success of many digital marketing activities. At its most basic level, content is all about communicating well with customers.
Based on a thorough understanding of the client’s business, their overall marketing plan, their brand proposition and the goals outlined in the brief.
Exhibitions, sales conferences, trade shows, training events, seminars, product launches… they all need to be engaging and memorable.
Channel marketing is all about improving the performance of the sales distribution channel by means of communication, education, recognition and reward.
PUBLIC RELATIONS (PR)
The best integrated marketing solutions almost invariably require a PR strategy within the overall marketing plan.