COMMUNICATION, EDUCATION, RECOGNITION & REWARD
we have created and delivered large, complex channel marketing campaigns.
Channel marketing is all about improving the performance of the sales distribution channel – be it internal or external – by means of communication, education, recognition and reward. We always add SMART objectives into the mix too, so that we can measure, analyse and improve strategy on an ongoing basis.
Channel marketing is an umbrella term that covers any form of marketing that is delivered to either internal or third party sales channels.
That means it includes rewards and recognition for the achievement of sales targets by individuals and teams, the communication of key messages to a large and disparate sales, product or service team, and the education and testing of knowledge, as well as checking aptitude and attitude when it comes to the delivery of good quality customer service.
Channel marketing rewards for good performance are far more visible than salaries and bonuses, which are not easy to communicate in the public domain – you can choose from a wide variety of options including vouchers, goods and services, events and travel trips. Make sure you are aware of tax and NI considerations (we can advise in this regard too).
- We delivered a customer service campaign for staff working at dealerships across the India. The campaign achieved unprecedented levels of participation and engagement.
- We delivered an internal communications strategy aimed to customer-facing staff to make sure staff understood which products and services they needed to focus their sales efforts on each quarter when speaking to inbound call customers.
- commissioned us to create a number of projects aimed at communicating with, educating, recognising and rewarding their dealerships in terms of sales, service and parts, as well the management team and the dealership as a whole. These activities included dealer incentives, BTL events and corporate travel.