Product Sampling

We Get People to Touch, See and Try You

Immersive Experiences and Sampling Activations at Supermarkets, Shopping Center, Event, Public Place and out and Street Marketing

Fulcrum implement local Product Sampling Agency and demonstration Agency that get brands/products directly into people’s hands. We are skilled at delivering mass samples across multiple locations simultaneously.

Our skill is in developing clever creative concepts that emotionally engage shoppers and drive them into action.

1. We pre-promote our roadshows to ensure people seek us brands as part of their shopper journey.
2. We collect shopper data and start building a relationship with shoppers that emotionally connect them to your product/brand and inspire them to tell other people.
3. We ensure you reach the right customer segment by using customer profile mapping tools. This also gets crossed referenced against our extensive in-house database to ensure accurate profiling.

Sampling

Leading brands use product sampling to gain new and past customers. Mass sampling can grow your business and brand with 5 times longer impact.

Promotional Staffing

Great staffing has the ability to change people’s brand opinions, create brand advocates and drive sales. That’s why we created ‘best team’.

Word of Mouth

Word of Mouth Marketing is an art. Fulcrum helps you generate buzz around your brand using innovative technology and creative execution.

Guerrilla Marketing

Fulcrum creates spot on Guerrilla Marketing campaigns using unconventional marketing techniques and imaginative ideas that are just too big to ignore.

Shopper Marketing

Effective shopper marketing is about seizing the moment. fulcrum study how shoppers engage, interact and purchase brands and help you act on it.

Experiential Campaign

Most effective experiential campaign, best use of budget and Best experiential at point of sale. we are fun to work with and reliability is the hallmark of our business.

Our Value

Most brands waste valuable marketing budget because they don’t know how to engage audiences with the right communication assets and rewards or where to target the right audiences. This is where our extensive knowledge is invaluable to success.

Brands choose Fulcrum because they know our knowledge and insight will get them the best results possible and our reputation gives them assurance of a great job. And with our in-house promotional staff and operations team you can be sure we are fully in control of your delivery.

We activate at a range of locations including; supermarkets, shopping centres, on-the-move, events, train stations and offices.

As part of our portfolio of retail and event support services, Fulcrum have a specialist division (Fulcrum engage) for delivering product demonstration and product sampling.

We create engaging communications with consumers through memorable, face-to-face experiences and a try before you buy approach, performing live product demonstrations, communicating key messages and handing out samples in key locations.Our team can deliver a try-before-you-buy experience to consumers on location, handing out free samples, engaging with the public and raising awareness of new products

Our services often include:

In store demonstrations
In store promotion marketing
In store theatre
Experiential displays
Brand activation
Field sales
Day one in-store promotions
Consumer research

Our teams are carefully chosen as this is a role with specialist requirements – for example, food hygiene certifications for edible product sampling. There is a level of salesmanship and showmanship involved and you can be sure our teams will be bubbly and approach.

Consumer Research

We can deploy teams directly into key areas to gather consumer research and feedback – find out key information about shopping frequency and habits, recorded directly into our system (our mobile data capture system) via tablet. This can be coupled with trend analysis on feedback for comparison with store performance data and other key metrics in order to add extra insight.

Product Demonstrations

For more non-descript products, our team can deliver product demonstrations that illustrate the key benefits and typical user experiences of the product. We can deliver product demos to both consumers and staff. Our teams can even record customer insights during interactions and feed them back to the client in real time.