Our Focus is on Cost, Speed and Quality
We work with you to develop strategic marketing plans. Beginning with an in-depth understanding of your product/service, we build out a comprehensive plan to allocate the budget available to support your goals. We provide this through a varierty of services including:
We value our client satisfaction
We collaborate with our clients on a project or on-going contract basis. Our collaborative approach begins with identifying your objectives and market opportunities.
We add value to your business by providing experienced, professional marketing support, where and when you need it.
Our marketing consulting services provide experienced support and guidance, to help your organization market your products and services. Through market research and competitive analysis, we evaluate your existing opportunities and look to optimize your marketing plan in a way that fits your business model and philosophy. Through monitoring and measuring key metrics, we help your organization expand into new markets and attract new customers.
We can provide full services in strategy, planning and execution.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Our strategic marketing services are devised and implemented to differentiate and overcome competitors.
We create marketing strategies for your products and services in unique ways to give you an advantage over the competition.
Using a variety of approaches, including business planning tools, data analysis, and market research,we focus in on the opportunities your brand has to differentiate and optimize your presence
We analyze your prospective market and establish your position using a comprehensive plan to leverage our online tools.
We develop brands by helping your organizations build deep bonds with your ideal consumerwhile creating value in an enduring manner.We help organizations by making an immediate impact while enhancing long-term value. By identifying your brands unique market opportunities, we enhance your brands positioning in the marketplace. Our objective is to create, implement and optimize the brand experience for your end consumer.
We can help get your business noticed online with our digital marketing solutions. In our increasingly digital world, your online presence is vital to your company’s success. Our web team will engineer an engaging, functional, and informative place for your customers to visit, connect with, and buy
These include: website, SEO; pay-per-click; video ads; and social media marketing and management.
Through creative collaboration and ideation, we producedynamicdigital and print advertising solutions that deliver results. We focus on delivering your brand’s message through strategies that help meet your organizations objectives. We are committed to delivering engaging advertising,relevant design and captivating copy that helps your organization cut through the clutter.
Professional Outsourcing Solutions Created To Help Scale Your Business
Through PR & Communications, we advance your brand, promote your products/services, and increase awareness and recognition.
We help convey your organizations mission, vision and values, in an attractive and compelling way.
Our communications strategies are built on a foundation of knowledge and experience and demonstrate our understanding of your business and services.
Fulcrum HR is the emerging recruitment and executive search consultancy, providing recruitment solutions to the world’s largest corporations to small business, prominent regional organisations focusing.
We offer services for Manpower Consultant, Manpower Supply, Contract Labor, and many others.
We offer both B2B and B2C research to our clients with quality assurance practices that exceed industry standards while maintaining a competitive pricing structure. We provide quantitative and qualitative research that includes project design, data collection and reporting using telephone surveys (with our multilingual call centre staff), online surveys, focus groups (on-site and online), mail surveys, personal interviews, mall intercept and exit surveys.
Fulcrum event management and event staffing will create the opportunity for your brand to be exposed to larger audiences in an interactive and effective way. We individually train and hire each of our employees to ensure that you receive passionate and talented promotional staff to best represent your brand.
We provide dedicated telemarketing staff and a dedicated team of skilled professional. We specialize in providing the best virtual staff to exceed expectations and build a strong long term relationship.
With years of experience providing high quality outsourcing services, we have the resources needed to offer professional, custom solutions that will grow your business. We provide outsourcing services that are designed to help you lower cost, scale your business and increase efficiency.
Our field team are experts at ensuring your product is presented in the best possible light on shelf, whether it be one product, one shelf, a category or even a whole store. We’ve done it across most categories and our attention to detail ensures the products are faced up consistently, multiple facings where applicable and finally ensuring that the appropriate Shelf Edge labels are in place and aligned to the store requirement.As you will see below, we also walk in POS and merchandise with products on promotion or new product launches.
No, this does not mean we sell vans – but we do sell OFF the van…..and we do it well! There is nothing better than selling in a product and being able to get it on sale immediately so our teams will carry stock (& POS) on the van and make and sale and merchandise it before leaving. We can hit huge numbers nationally over a relatively short time – we’ve done ambient products, alcohol, Ice Cream in Freezer vans and chilled products too.This gives our clients INSTANT volume, share and visibility – it could be linked to TV advertising, but equally it could be as spoiling tactics for a competitor launch.
We have our Televate team who can provide a cost-effective contact to do anything from gather data, take an order, or just a customer service call. This can be instead of a face to face visit or in conjunction as part of a cleansing/validation process.
AUDITING & MYSTERY SHOPPING
We have experienced Field Auditors & Mystery Auditors who can check how your product is being represented & presented or not as the case may be. This can be linked to re-training programs or rewards for either product knowledge, customer service or recommendation.
We know that our clients often pay huge gate fees to run a promotion or new product listing and we can check that what you paid for is what you got. This can be from taking photos of non-compliance, through to recording an alternative location and even work with the store staff to rectify delinquent stores. A prompt final report can furnish your Account Managers with accurate data by store and evidence to allow Head Office discussions to take place.
We have a lot of talented sales people in our Field team who love nothing more than to hit targets. This can be through a number of approaches – direct sales in shopping centres or consumer shows, taking a transfer order from a retailer or pub that is transmitted to the approved wholesaler or just a consultative sell where we make a professional presentation with a compelling call to action via their own sales order system or purchasing from a Cash & Carry. We can also have someone in a Cash & Carry approaching retailers as they shop.
As you will see further down our website in our key numbers, we handled & placed over 160,000 items in the last year. This is from walking in cardboard shippers that we assemble & merchandise, to shelf trays, permanent trays, barkers, wobblers through to permanent POS items too. In our warehouse we can consolidate numerous items by store and field staff to ensure maximum efficiency.
We have also handled the reverse where we have removed inappropriate POS items from store, returned to our warehouse and securely destroyed.
STORAGE & DISTRIBUTION
As we highlighted in the POS section, our warehouse takes receipt, stores, picks, packs & dispatches a phenomenal amount (160,000+) of POS over a year and this is growing week on week. We have efficient consolidation processes and can recycle unused POS but also liaise directly with printers to ensure deadlines on delivery and in-store dates are met.We also handle permanent POS, from metal counter units to building & installing full-size chillers and deliver direct to store or our field team via Courier or dedicated vehicles.
CHECK & FIX
We call in the High Street & Grocery Multiples every week and the way to maintain a high level of visibility, availability and sales is to have a sustained program of checking that POS/Promotions/Stock is where it is supposed to be when it is supposed to be. But it is more than an audit – if it’s not there, then we do everything we can to FIX it! This could mean getting more stock from the warehouse, it could mean seeing a manager to get the promotion live.
There is no more effective way to make a sale than to get it into the customers hand, or better still in the customer’s mouth!! We can provide motivated, pleasant, brand ambassadors who can interact with consumers to promote your product. Whether it is in a shopping centre, consumer show or a County Show we can design & build a stand, provide the logistics, provide the ambassadors and manage the whole process. It does not have to something edible – we have won awards for sampling pens…..yes pens.
With our great Storage facility, we can handle permanent equipment and have replaced old panels for new in-store, drilled & screwed metal display units to counter tops and built, delivered & commissioned chiller units into retail outlets.
RANGING & PLANOGRAMING
There is no more effective way to make a sale than to get it into the customers hand, or better still in the customer’s mouth!! We can provide motivated, pleasant, brand ambassadors who can interact with consumers to promote your product. Whether it is in a shopping centre, consumer show or a county Show we can design & build a stand, provide the logistics, provide the ambassadors and manage the whole process. It does not have to something edible – we have won awards for sampling pens…..yes pens.