Principles of Marketing

• Market Analysis – Explained
• Market Research – Explained
• Customer Segmentation – Explained
• Pricing a Product – Explained
• Market Potential – Explained
• Primary Market Research – Explained
• Secondary Research – Explained
• Marketing Plan – Explained
• Outline for Marketing Plan – Explained
• Mission and Product or Service Statement
• Marketing Objectives and Goals – Marketing Plan
• Marketing Strategy – Explained
• Marketing Ps – Product
• Marketing 5 Ps – Price
• Marketing 5Ps – Promotion
• Traditional Marketing Tools – Explained
• Internet Search Marketing – Elements
• Marketing Budget – Explained
• Marketing Controls – Explained
• Conduct and Use Market Research
• Disjunctive Model (Marketing) – Explained
• Brand Equity – Explained
• Behavioral Targeting – Explained
• Benefit Segmentation – Explained
• Kano Analysis – Explained
• Flesch Formula – Explained
• Positioning Statement – Explained
• Retargeting (Advertising) – Explained
• Market Segmentation – Explained
• Madison Avenue – Explained
• Brand Potential Index – Explained
• Buying Power Index – Explained
• A B Split – Explained
• Multi-Level Marketing – Explained
• DAGMAR (Advertising) – Explained
• Market Leader – Explained
• Captive Pricing – Explained
• Value-Based Pricing – Explained
• Vertical Market – Explained
• Market Share – Explained
• Consumer Theory – Explained
• Brand Loyalty – Explained
• Brand Management – Explained
• Brand Awareness – Explained
• Brand Identity – Explained
• Business Segment (SBU) – Explained
• Activity Quota (Sales) – Explained
• Perceived Value – Explained
• Penetration Pricing – Explained
• 7Ps of Marketing – Explained
• Network Marketing – Explained
• Brand Extension – Explained
• Media Effect – Explained
• Competition-Driven Pricing – Explained
• Law of 29 (Marketing) – Explained
• Net Promoter Score – Explained
• Manufacturer’s Suggested Retail Price (MSRP) – Explained
• Guerrilla Marketing – Explained
• Relationship Management (Marketing) – Explained
• Word of Mouth Marketing – Explained
• Flywheel Concept – Explained
• Marketing – Explained
• Role of Marketing in an Organization – Explained
• Role of Marketing in Society – Explained
• Macro-Marketing vs Micro-Marketing – Explained
• Purpose of Marketing – Explained
• Importance of Marketing – Explained
• Tasks of Marketing – Explained
• Marketing Affects the Economy – Explained
• How Marketing Changes Over Time
• Marketing Concept – Explained
• Relationships in Marketing – Explained
• Marketing Ethics – Explained
• Social Responsibility in Marketing – Explained
• Marketing and Sustainability – Explained
• Marketing Manager – Explained
• Marketing Strategy – Explained
• Target Market – Explained
• Marketing Analytics – Explained
• Marketing Program – Explained
• Business Growth and Marketing – Explained
• Market Penetration – Explained
• Market Development – Explained
• Cultural Factors Affect Marketing
• Challenges of International Marketing – Explained
• Marketing – Judging the Value of New Ideas
• Time to Profit – Explained
• Marketing and Environmental Impact – Explained
• Market (Marketing) – Explained
• Targeting Multiple Customer Segments – Explained
• Consumer Market Segmentation – Explained
• Business Market Segmentation – Explained
• Using Data for Market Segmentation – Explained
• Positioning (Marketing) – Explained
• Perceptual Map – Explained
• Choosing a Marketing Strategy – Explained
• Marketing Information System – Explained
• Decision Support System – Explained
• Marketing Models – Explained
• Marketing Dashboard – Explained
• Using Data in Marketing Research – Explained
• Marketing – Methods of Collecting Data
• Focus Group – Explained
• Scanner Data – Explained
• Web Tracking – Explained
• Ethnography – Explained
• Experimental Research – Marketing
• Using Statistics in Marketing – Explained
• Distorting Marketing Research Results – Explained
• International Marketing Research Challenges – Explained
• Goods are Different from Services – Marketing
• Product Quality – Explained
• Components of a Product (Marketing)
• Importance of Product Packaging – Explained
• Brand (Marketing) – Explained
• Brand Image – Explained
• Private Brands – Explained
• What Types of Product are There?
• Distribution Channel – Explained
• Discrepancy of Assortment – Explained
• Discrepancy of Quantity – Explained
• Direct and Indirect Distribution – Explained
• Indirect Distribution – Explained
• Multi-Channel Distribution – Explained
• Channel System – Explained
• Ideal Market Exposure – Explained
• Intensive Distribution – Explained
• Selective Distribution – Explained
• Exclusive Distribution – Explained
• Advertising – Explained
• Publicity – Explained
• Sales Promotion – Explained
• Personal Selling – Explained
• Communication and Marketing – Explained
• Integrated Marketing Communication – Explained
• AIDA Model (Sales) – Explained
• Push vs Pull Strategy (Marketing) – Explained
• Innovation Adoption Curve – Explained
• The Right Price for a Product – Explained
• Profit – Oriented Pricing Strategy – Explained
• Sales-Oriented Pricing Strategy – Explained
• Status Quo Pricing Strategy – Explained
• Price Skimming – Explained
• Product Discounts – Explained
• Trade Allowance – Explained
• Product Transportation & Price – Explained
• Why is Price Fixing Harmful?
• Why is Price Discrimination Harmful?
• Legal Issues with Product Pricing – Explained
• Consumer Decision-Making Process – Explained
• Need-Motivated Consumer Decisions – Explained
• Types of Consumer Decision – Explained
• Things Affecting Consumer Decisions – Explained
• Business Customers and Consumers – Explained
• Motivation for Business Purchases – Explained
• Business Purchases – Explained
• Who Makes Business Purchases – Explained
• Business Buying Center – Explained
• How Businesses Identify Purchasing Options – Explained
• Benefits – Detriments of Business to Business (B2B) Relationships – Explained
• Characteristics of B2B Relationships – Explained
• Kickbacks are Bad for Business – Explained
• Advantages and Disadvantages of Personal Selling – Explained
• Salesman or Salesperson – Explained
• Sales Process – Explained
• Lead Generation – Explained
• Upselling – Explained
• Following Up with Customers – Explained
• Importance of Sales Relationships – Explained
• Does and Don’ts of Selling – Explained
• Technology and Personal Selling – Explained
• Salesperson Compensation – Explained
• Consultative Selling – Explained
• Bad Publicity? – Explained
• Positives and Negatives of Publicity – Explained
• Managing Publicity – Explained
• Brand Advocates – Explained
• Influencer Marketing – Explained
• Brand Community – Explained
• Social Listening – Explained
• Ethics – Explained
• Ethics in Marketing – Explained
• MicroMarketing – Explained
• Areas of Ethics in Marketing – Explained
• Risks of Unethical Marketing – Explained
• Benefits of Ethical Marketing – Explained
• Types of Product (Marketing) – Explained
• Brand Recognition – Explained
• Warranty (Goods) – Explained
• Advertising & Sales Plan – Explained
• Consumption Behavior – Explained
• Values and Lifestyles (VALS) – Explained
• Unbranding – Explained
• Consumer Recall (Aided and Unaided) – Explained
• Trade Marketing – Explained
• Tie-In Marketing – Explained
• Impression Management – Explained
• Opinion Leader – Explained

Sales

• Dutch Auction – Explained
• Durable Goods – Explained
• New to Market – Explained
• Qualified Lead (Sales) – Explained
• Absolute Auction – Explained
• Bundling (Marketing) – Explained
• Big Box Retailer – Explained
• Cross Sell – Explained
• Grey Market Imports – Explained
• Line Sheet – Explained
• Point of Purchase (POP) or Point of Sale (POS) – Explained
• Sales Methodology -Explained
• Always Be Closing (Sales Strategy) – Explained
• Suggestive Selling – Explained
• Value Added Reseller – Explained
• Back Door Selling – Explained
• Web Syndication – Explained
• Rainmaker – Explained
• Wholesaling – Explained
• Sealed Bid Auction – Explained
• Reverse Auction – Explained
• Outside Sales – Explained
• Adaptive Selling – Explained
• Inside Sales – Explained
• Sales Mix – Explained
• Pop-Up Retail – Explained
• Hard Sell – Explained
• Caveat Emptor – Explained
• AAAA Spot Contract – Explained
• Business to Business (B2B) – Explained
• Business to Consumer (B2C) – Explained
• Business to Government (B2G) – Explained
• Closing Ratio – Explained
• Brokerage Fee (Sales) – Explained
• BANT (Marketing) – Explained
• Offtake Agreement – Explained
• Markdown (Marketing) – Explained
• White Label Product – Explained
• Channel Stuffing – Explained

Advertising

• Native Advertising – Explained
• Contextual Advertising – Explained
• Brand Stacking – Explained
• Advertising Appropriation – Explained
• Media Kit – Explained
• American Advertising Federation – Explained
• Advertising Allowance – Explained
• Advertorial – Explained
• Hierarchy of Effects Theory – Explained
• Response to Advertisement – Explained

Public Relations

• Public Relations – Explained

SEO, Social Media, Direct Marketing

• Business URLs and Social Media Handles – Explained
• Doorway Page – Explained
• Drip Marketing – Explained
• Daily Active Users – Explained
• Domain Authority – Explained
• Quality Score (Web Marketing) – Explained
• Aspect Ratio – Explained
• Black Hat SEO – Explained
• Cost Per Click – Explained
• Canonical Tag – Explained
• Cloaking (SEO) Explained
• Click Through Rate – Explained
• Cost Per Impression (CPM) – Explained
• Landing Page – Explained
• Long Tail Keywords – Explained
• Link Building – Explained
• Data On-Boarding – Explained
• Organic Search – Explained
• Page Rank – Explained
• Paid Search Marketing – Explained
• Push Notifications – Explained
• Pay Per Click – Explained
• Outbound Links – Explained
• Affiliate Marketing – Explained
• Search Engine – Explained
• Marketing Automation – Explained
• Search Terms (Marketing) – Explained
• Search Engine Results Page – Explained
• Search Engine Reputation Management (SERM) – Explained
• Freemium – Explained
• Viral Marketing – Explained
• White Hat SEO – Explained
• Search Engine Optimization (SEO) – Explained
• End User (Marketing) – Explained
• Social Media Marketing – Explained
• Infomercial – Explained
• Telemarketing – Explained
• Cold Calling – Explained
• Mobile Marketing – Explained
• Banner Advertising – Explained
• Click Fraud – Explained
• Adware (Marketing) – Explained
• Content Tags – Explained
• Growth Hacking – Explained
• Conversion Rate Optimization – Explained
• Cost Per Acquisition – Explained
• Local Algorithm – Explained
• Customer Relationship Management (CRM) – Explained
• Churn Rate – Explained
• Monthly Active Users – Explained