What are Marketing Objectives and Goals?

Under the objectives and goals portion, you should be as specific as possible about your short-term and long-term goals. Here are some of the goals for which you should establish realistic, quantifiable metrics:

• Where do we want to go? (E.g., Markets, geography, etc.)
• Market share (E.g., increase market share by 1% over the next year.)
• Profits
• Sales (by territory or region)
• Market penetration
• Number of distributors
• Awareness level
• New product launching
• Pricing policy
• Sales promotion
• Advertising support

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Related Topics

• What is a Marketing Plan?
• Outline for Marketing Plan
• The Mission and Product/Service Statement
• Situation Analysis
• Target Market
• Marketing Objectives and Goals
• Marketing Strategy
• 5 Ps Product
• 5 Ps Price
• 5 Ps Promotion
• 5 Ps Placement
• 5 Ps Packaging
• 5 Ps People
• 5 Ps Physical Environment
• 5 Ps Process
• Action Plan
• Budget
• Controls