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Types of Product and Service in Marketing Management

    There are different types of goods in the market and when planning and developing a product, it is important to take these types into account. This is due to the simple fact that different type of goods are bought at different times and for various reasons. You have to take into account the purpose of your product and what it will be used for as these will translate into the reason… Read More »Types of Product and Service in Marketing Management

    Guide to Business-to-Business Selling

      Business-to-business (B2B) selling involves selling a product or service to another business. B2B selling often requires a lengthier sales process and a distinct set of consultative sales skills for reps engaged in this type of role. We’ll explain what B2B sales is in greater depth, provide common examples of B2B businesses, and explain some of the unique components that make business-to-business selling more complex than selling to individual consumers. What… Read More »Guide to Business-to-Business Selling

      B2B Sales Lead Generation Ideas for Small Business

        Business-to-business (B2B) leads require extensive nurturing before a prospect will convert into a client. To generate B2B leads for your sales funnel that are most likely to result in closed deals, you must also grow brand awareness in a way that builds trust. In this article, we explore 12 tactics to build a strong B2B sales lead generation strategy that provides a constant stream of buyers interested in the products… Read More »B2B Sales Lead Generation Ideas for Small Business

        Product Marketing

          A great product marketing manager (PMM) knows how to drive demand and boost sales. To achieve this, skilled product marketers build their campaigns by focusing on the steps prospects take before buying. In today’s market, it’s more important than ever for PMMs to understand the needs of their buyers. 🚀Read Ecommerce Guide – Introduction & How to Start an Ecommerce Business? 🚀 Product marketing strategies typically cover the launch, building awareness, and driving demand. For strategies… Read More »Product Marketing

          How to Market a New Product

            How to Market a New Product in 7 Easy Steps: 2022 Guide Meaghan has provided content and guidance for indie retailers as the editor for a number of retail publications and a speaker at trade shows. She is Fit Small Business’s authority on retail and ecommerce. WRITTEN BY: Agatha Aviso PUBLISHED AUGUST 15, 2022 Agatha Aviso is a writer of the Retail Section at Fit Small Business, focusing on retail software and ecommerce… Read More »How to Market a New Product

            B2B Product Marketing:

              It is a well-established fact that the ongoing pandemic has greatly affected the way B2B marketers conduct product marketing. On average, B2B researchers do 12 searches before engaging with a specific brand’s site. As there are already few alternatives to operate through this situation statistics like this show clear signs that marketers should have a top-notch SaaS product marketing strategy for thriving in these times. Among the list of hurdles that B2B… Read More »B2B Product Marketing:

              Types of Marketing

                There are so many different kinds of marketing, it can feel overwhelming. What’s the difference between inbound and outbound marketing — or community marketing and local marketing? We have answers. Table of Contents Why are there so many marketing terms? 29 types of marketing, explained in one (1) glossary How to execute the type of marketing you need The marketing industry has a lot of different ways to say “marketing.”… Read More »Types of Marketing


                  Online marketing is essential for any successful business, but before you invest in the development and launch of a new campaign, you want to be sure that you are doing everything you can to attract customers. When a campaign is targeting the wrong customers or failing to attract anyone, it quickly becomes a massive waste of money. To help you get started, here are some recommendations that you can easily implement to… Read More »HOW TO LAUNCH A SUCCESSFUL MARKETING CAMPAIGN


                    What is going on in consumers’ minds, individually, when they decide whether or not to buy—or, in the case of a not-for-profit consumer, acquire—a particular offering? In this article, we want to shed light on the process consumers go through when making acquisitions by exploring the consumer acquisition process. Contents Six Phases of the Consumer Acquisition Process Motive Development Information Gathering Proposition Evaluation Proposition Selection Acquisition / Purchase Re-Evaluation Six Phases… Read More »THE CONSUMER ACQUISITION PROCESS – HOW DO CONSUMERS DECIDE?


                      In industrial markets, intermediaries may be the key factor in the success or failure of a company. Particularly in today’s global markets, manufacturers have great difficulty in serving markets directly, and therefore rely on intermediaries either in their home country or overseas to handle distribution. But also for consumers, distributors fulfil various roles. What are the functions of distributors? What roles do they play for manufacturers and consumers? In this… Read More »WHAT ROLES DO DISTRIBUTORS PLAY FOR MANUFACTURERS AND CONSUMERS?