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Campus Marketing Agency in Navi-Mumbai

Head back-to-school and connect students and key influencers with your brand on college campuses across the country using Fulcrum’s event staffing services.

Campus marketing events offer brands a great way to reach a niche demographic that they may have a hard time reaching through traditional forms of advertising.  For brands to stay relevant with college-age consumers, they must provide unique and engaging experiences for them.

Fulcrum understands the need to provide outgoing and enthusiastic brand ambassadors and promotional staff that can approach and connect with college students on their terms. Build awareness for your brand, drive engagement, and create brand loyalty with those future spenders by letting Fulcrum take care of your campus marketing staffing needs.

 

Student Now, Loyal Customer Later

Increase Your Customer Base and Target College Students with Marketing

Campus marketing refers to the promotion of products, brands and ideas to the higher student population.

In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging  and Host events , social media posts. In other words, there are many ways to grab the attention of college students and sell your products. 

Build your brand’s credibility and recognition with a population that in the following years will constitute the majority of the market is seen as an investment by many companies. Essentially their goal is to translate a student today into a loyal customer in the following years.

There are several event marketing tactics that companies can use to connect with college students such as:

  • STREET TEAM MARKETING
  • CAMPUS SAMPLING EVENTS
  • PRODUCT DEMONSTRATIONS
  • LEAD GENERATION CAMPAIGNS
  • EXPERIENTIAL MARKETING EVENTS (ON-CAMPUS AND OFF-CAMPUS)
  • AWARENESS CAMPAIGNS
  • COLLEGE MOBILE MARKETING TOURS
  • PROMOTIONAL EVENTS
  • BAR AND NIGHTLIFE PROMOTIONS
  • TAILGATE MARKETING EVENTS
  • PUBLICITY STUNTS
  • COMMUNITY EVENTS

We help create stimulating events that offer free programs and activities for college students, while helping marketers reach this elusive audience.

Ways to Target College Students with Marketing

Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:

  • Hand out freebies, such as free brand products and company services
  • Create social media posts with hashtags directed at local college students
  • Host events on your company’s behalf
  • Attend campus events as a company representative
  • Hand out promotional materials

How we can help?

Get more sales leads in your marketing funnel using our lead generation programs.

Let us help you plan and execute a great marketing strategy.

    Call Us : 8484099961    
    Email:- info@fulcrumresources.co.in      

Send Us Your Requirements Contact Form

How to Target College Students with Marketing

When it’s time to have a marketing brainstorming session, you want to zone in on your best target audience. College students fall within this category. 

College students spend money on all types of products. In 2019, college students had a spending power of $376 billion! No matter what your brand is or what industry your products or services fall within, college students will likely be some of your best customers. As a result, you might wonder how to target college students with marketing?

In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging social media posts. In other words, there are many ways to grab the attention of college students and sell your products. 

Ways to Target College Students with Marketing

Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:

 

Establish a Campus Brand Ambassador Program

Many successful brands use campus brand ambassador programs to market their products to college students. The company staffs the brand ambassador program with college students who promote your products and services on their college campuses. 

These in-person marketers use many strategies to get the word out on your company and brand products.

Brand ambassadors use the following marketing strategies to target college students and promote your products: 

  • Hand out freebies, such as free brand products and company services
  • Create social media posts with hashtags directed at local college students
  • Host events on your company’s behalf
  • Attend campus events as a company representative
  • Hand out promotional materials

You can task your brand ambassadors with job roles that work best for your company. And switch things up as you go! 

Use Social Media Strategies

College students are big fans of social media. With this in mind, use social media whenever possible and target college students with your marketing. 

Promote your brand products and services with eye-catching social media posts. This strategy gets your advertising messages out to a large group of people with little work on your end. 

When you create social media posts for your target audience, keep hashtags in mind. Use the right hashtags to zone in on college students and tag them on products or services that might interest them. You can also assign social media jobs to your brand ambassadors. 

Sponsor Fundraising Events on College Campuses

Another way to promote your brand with college students is to sponsor fundraising events on campus. Many colleges reach out to businesses and ask them to be event sponsors. You can sign up as an event sponsor, help a worthy cause, and get your brand name out there for all to see. 

Some sponsorship opportunities are available every year while others are one-time events. However, both types of opportunities are excellent ways to target college students with marketing. 

Hand Out Free Products to College Students

You want college students to remember your brand. As a result, you can accomplish this task by handing out free products.

By handing out samples, you’re providing college students with a way to try your products for free. If they like your products, they’ll remember your name and come back for more. 

In addition, if you set up a campus ambassador program, provide your campus reps with products to hand out to students. Therefore, you can distribute products and college students will notice your brand. 

Increase Your Brand Presence in Many Different Ways

When you plan your marketing strategy to target college students, use different techniques to increase your brand presence. You can start out slow and hire one or two campus brand ambassadors and pair that marketing strategy with social media posts. Or put out a full marketing campaign that features all types of advertising strategies. 

Don’t limit college student marketing to one or two strategies. Explore many different marketing options and expand your reach on campuses across the nation. 

Increase Your Customer Base and Target College Students with Marketing

College students are a prime target audience to focus on when you sell products and services. You can increase your customer base by gaining college students as customers. When you use a variety of marketing strategies, such as campus ambassador programs and product giveaways, your reach becomes even greater.

Learn more about starting your new brand ambassador program and the best ways to target college students with marketing with the help of Campus Commandos. Our team will show you how to roll out your brand ambassador program and promote your brand on campuses across the country. 

Contact Campus Commandos today and take your marketing strategy to a whole new level!

navi-mumbai

navi-mumbai

Navi Mumbai(Marathi pronunciation: [nəʋiː mumbəiː], also known as New Mumbai is a planned city in india, situated on the west coast of the Indian subcontinent, in the Konkan division of Maharashtra state, on the mainland of western India. The city is divided into two parts, North Navi Mumbai and South Navi Mumbai, for the individual development of Panvel Mega City, which includes the area from Kharghar to Uran, including Taloja and Old Panvel nodes strictly in the city of Navi Mumbai. Though, NMMC doesn’t include these nodes in their jurisdiction because CIDCO is currently developing them, after developing these nodes it will be handed over to NMMC. Navi Mumbai has a population of 1,119,477[1] as per the 2011 provisional census. It has an average city elevation of 14 meters, excluding forest area.

The area was proposed in 1971 as a new urban township of Mumbai by the Government of Maharashtra. A new public sector undertaking, CIDCO, was established for this purpose.[2] Navi Mumbai is situated across two districts, Thane Part and Raigad.[3] The city has been ranked 12th among 73 cities surveyed for cleanliness and hygiene by the Union Ministry of Urban Development (MoUD) and Quality Council of India (QCI) as a part of Swachh Bharat Abhiyan.

HISTORY

India experienced a phenomenal rate of urban growth during the 25 years following independence and Mumbai always has had its due share in it. The population of Greater Mumbai rose from 2.966 million in 1951 to 4.152 million in 1961 and to 5.970 million in 1971, registering 40.0 and 43.80 percent growths during the first and second decades respectively. The rapid rate of growth of population, made possible by the increasing industrial and commercial importance of the city, resulted in a fast deterioration in the quality of life for the majority of people living in the city. Development inputs could not keep pace with the rapidly growing population, industry, trade and commerce. Besides, there are physical limitations to the growth of a city built on a long and narrow peninsula, which has very few connections with the mainland.

The Government of Maharashtra has been alive to the emerging problems of this metropolis. Responsible public opinion was equally vigilant and several constructive suggestions appeared from time to time in the press and elsewhere. All this helped in keeping the problems of Bombay in the forefront of public awareness.

GEOGRAPHY

Navi Mumbai formerly known as ‘New Bombay’, is a city on the west coast of the state of Maharashtra, India. It was developed in 1972 as a twin city of Mumbai, and is one of the largest planned cities in the world. Navi Mumbai is the only Indian city to be featured in the National Geographic Channel’s Super Cities of the World and was declared one of the best cities of the world by the National Geographic experts.

ECONOMY

The City and Industrial Development Corporation of Maharashtra (Cidco) 2005, report on Navi Mumbai’s socio-economic survey has put Navi Mumbai above Mumbai in terms of monthly income per family.
 
Among the different nodes of the Navi Mumbai, Vashi topped the list in this category.
 
The survey was conducted by Pune-based Kirloskar Consultants. The report studied various ascepts such as population, economic strata, earning capacities and buying power of the people. The survey was conducted in two phases.
 
According to the report, the average monthly income in Navi Mumbai is Rs 12,691 which is higher than that of Mumbai. The fully developed Vashi node topped with average family income of Rs 15,709.

navi mumbai DISTRICT

navi mumbai is situated in two district 

  1. thane – Thane district is a most populous district in the Indian state of Maharashtra in Konkan Division. At the 2011 Census it was the most populated district in the nation, with 11,060,148 inhabitants;[1] however, in August 2014 the district was split into two with the creation of a new Palghar district, leaving the reduced Thane district with a 2011 Census population of 8,070,032.[2][3] The headquarters of the district is the city of Thane. Other major cities in the district are Navi Mumbai, Kalyan-Dombivli, Mira-Bhayander, Bhiwandi, Ulhasnagar, Ambarnath, Badlapur, Murbad and Shahapur.
  2. raigad- Raigad District (Marathi pronunciation: [ɾaiɡəɖ]), previously known as Colaba District, is an district in the Konkan division of Maharashtra, India.[2] The district was renamed to Raigad after the fort that was the first capital of the former Maratha Empire, which in turn was renamed from its earlier name – Rairi. The fort is located in the interior regions of the district, in dense forests on a west-facing spur of the Western Ghats of Sahyadri Range. In 2011 the district had a population of 2,634,200, compared to 2,207,929 in 2001. 

demographics

As per provisional reports of Census India, population of Navi Mumbai in 2011 is 1,119,477; out of which males and females are 611,501 and 507,976 respectively. Although, Navi Mumbai city has population of 1,119,477; its urban / metropolitan population is 18,414,288 of which 9,894,088 are males and 8,520,200 are females. At least 65.5% of population speaks Marathi language in Navi mumbai.

In education section, the total number of literate individuals in Navi Mumbai city is 911,542. Out of this number, 519,257 are males while 392,285 are females. Average literacy rate of Navi Mumbai city is 91.57 percent of which male and female literacy was 95.05 and 87.33 percent.

The sex ratio of Navi Mumbai city is 831 females per 1000 males. Child sex ratio of girls is 901 per 1000 boys.

Navi Mumbai CityTotalMaleFemale
City Population1,120,547610,060510,487
Literates888,117501,797386,320
Children (0-6)129,59168,14261,449
Average Literacy (%)89.62 %92.60 %86.03 %
Sexratio837 
Child Sexratio902

transport

airport

Navi Mumbai International Airport is an under -construction greenfield international airport being built at Panvel/Uran, Navi Mumbai in Maharashtra, India. It will be the extension to the existing Chhatrapati Shivaji Maharaj International Airport (CSMIA) as India’s first urban multi-airport system.[3]

The first phase of the airport will be able to handle 20 million passengers per annum.[4] It will be expanded to its final capacity to handle more than 90 million passengers per annum. 

BUS

NMMC area is served by four bus transport agencies which operate services between Mumbai – NMMC area, with in NMMC area, Thane – NMMC area and surrounding area. These services are

  • Navi Mumbai Municipal Transport (NMMT)
  • Brihan Mumbai Electric Supply and Transport (BEST)
  • Maharashtra State Road Transport Corporation (MSRTC)
  • Kalyan‐ Dombiwali Municipal Transport (KDMT)

NMMT undertaking has 475 buses catering to 3,00,000 passengers daily and operating on 77 routes.

trains

The Harbour line is a branch line of the Mumbai Suburban Railway operated by Central Railway. It was named so because it catered to the eastern neighbourhoods along the city’s natural harbour. Its termini are Chhatrapati Shivaji Maharaj Terminus (CSMT), Andheri/Goregaon and Panvel on the CSMT-Goregaon, CSMT-Panvel and Panvel-Andheri routes.

The line is a double line and therefore does not have any fast trains on it. The line runs parallel to the Central Railway line till just before Sandhurst Road station where the line turns eastward and runs elevated up till Sewri. At Wadala Road, the line branches into two. The first line joins with the Western line at Mahim and terminates at Goregaon. The second line follows through Mankhurd into the city of Navi Mumbai, where it again branches out into two lines, one going to Thane and the other to Panvel. The first stop outside Mumbai is the township of Vashi.

MARKET

D Mart in Navi Mumbai has over eighteen years of significant experience in the field. They have a well-established presence in 168 locations. It is a perfect place to buy things at a much low price. Their staffs are customer friendly. You can get quality daily essentials, grocery and staples, home and personal care products, fruit and vegetables, footwear, pottery, and electronic items from D Mart Navi Mumbai. Customers can complete payment by cash or card. Buyers can also avail the car parking service.

SHOPPING MALL

Seawoods Grand Central Mall is an iconic shopping mall located in Navi Mumbai. It is a massive 1 million square feet mall. The mall promises you the most indulgent and convenient shopping experience. The mall offers extremely hassle-free transport making it the centre of shopping experience. The Trendiest fashion national and international brands worldwide and an array of mouthwatering cuisine make this one of the most irresistible venues for all age groups. Seawoods Grand Central Mall spread across four floors of shopping and a three-level basement car parking.

MOVIE THREATERS

INOX in Navi Mumbai is an ideal place to watch movies with your whole family. The halls are clean, comfortable, and well maintained; their staff are courteous and provide the best service. They offer escalator and elevator access is available for all floors. You can reserve a ticket through online & phone. They offer gift items and cards. It convenient parking is available in the basement. INOX also serves 121 multiplexes and 485 screens in 59 cities.

PARKS

Rock Garden is one of the best picnic places in Navi Mumbai to visit with friends and family. It is a lovely garden with little rock-cut caves, aesthetically landscaped and children’s play area. The park has animal statues over a fairly large field. The entire area is on a piece of land, so walking up and down over large lawns and paved ways is immense fun for kids. Rock Garden has lotus pond, amphitheatre, beautiful bridge and various rock sculptures of wild animals. It is an ideal place for school picnics.

HOSPITALS

Fortis Hiranandani Hospital Vashi is one of the leading multispeciality hospitals in Navi Mumbai. They have advanced technology with multi-department fitted with 138 beds, spread more than 1,20,000 square feet of area. The hospital has all kind of specialist and experienced in their professions. They possess a wealth of medical expertise with the most exceptional skills amongst doctors, nurses, technicians and management specialists. They aim to promote your health condition with passionate care. Their hospital is fully equipped with an ICU to give emergency medical care to critically sick patients. The critical care facility is improved with state-of-the-art technology that helps speedier diagnosis and active monitoring. They have their pharmacy service with branded quality medicines. They have other branches in Mumbai.

navi mumbai LOCAL AREAS

Mahape
Rabale
Shiravane
Turbhe
Apta
Parsik Hill
Khanda Colony
Dronagiri
Navade
Khalapur
Bonkode
Shedung
Ghansoli
Ulwe
Taloja
New Panvel
Panvel
CBD Belapur
Nerul
Kharghar
Kalamboli
Seawoods
Kamothe
Airoli
Sanpada
Khandeshwar
Kopar Khairane
Uran
Vashi
Rasayani
Pen
Mumbai Pune Express Highway
Nhava
Roadpali
Palm Beach Road
Juinagar
Karanjade
sector 8A
sector 11
Talavli
savoli
sector 26 Vashi
Sector 19
Tembhode
sector 50
sector 50 New
sector 15
sector 19 (shahbaz village)
sector 20
Sector 6
 
sector 7
Sector 10 ( Kopra)
Sector 12
sector 13
sector 20 Kharghar
Sector 27 Kharghar
sector 30 Kharghar
sector 34 Kharghar
Sector 35 Kharghar
Sector 21 Kharghar
Sector 15 Kharghar
sector 19 Kharghar
Sector 27 – Kharghar
sector 36 Kamothe
Sector 18 Kamothe
Sector 21 Kamothe
Sector 22 Kamothe
Sector 25 Khandeshwar
Sector 19 Ulwe
Sector 21 Ulwe
Sector 18 Ulwe
Sector 17 Ulwe
sector 5 Ulwe
Sector 02 Ulwe
Sector 09 Ulwe
Sector 08 Ulwe
Vichumbe
Palaspa
Dighe
Nevali
Koproli
Bonshet
Garpoli
Akurli
Chouk
Rohinjan
Nilje Gaon
Kalundre
Shil Phata
Chipale
Shilottar Raichur
Nere
Usarli Khurd
Valap
Adai
Umroli
Chirle
Ranjanpada
Dhansar