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    hyderabad hyderabad Hyderabad  is the capital and largest city of the Indian state of Telangana and the de jure capital of Andhra Pradesh. It occupies 650 km2 (250 sq mi) on the Deccan Plateau along the banks of the Musi River, in the northern part of South India. With an average altitude of 542 m (1,778 ft), much of Hyderabad is situated on hilly terrain around artificial lakes, including the… Read More »Hyderabad

    Merchandising Audits & Planogram Compliance

      Merchandising Audits & Planogram Compliance Fulcrum maximize the effectiveness of our client’s promotions, displays and fixtures thorough and intelligent auditing and compliance services. Any field marketing campaigns or promotions are only effective if they are correctly and punctually implemented on location.         Fulcrum can audit and enforce compliance by ensuring: Asset walk-ins and in-store execution Correct stock and re-order levels Correct POS or Floor Standing Display Unit (FSDU)… Read More »Merchandising Audits & Planogram Compliance

      Our Field Marketing

        Our Field marketing team is a strategy that deploys teams of sales and marketing professionals supporting your brand to make sure you gain the greatest possible presence and can leverage and negotiate competitive advantage directly with retailers, shoppers and consumers: Our success also comes from the way we integrate with our clients. We are  open, honest and genuinely share their enthusiasm for their brands and constantly look at how we… Read More »Our Field Marketing

        Digital Marketing Internship

          About the internship Selected interns day-to-day responsibilities include: 1. Conducting online marketing campaigns on email and social media2. Understand and work on SEO concepts, maintain and monitor keyword bids, account dailyand monthly budget caps, impression share, quality score3. Monitor and administer web analytics dashboards, and point out key areas of importance4. Work on lead generation through different platforms5. Work on on-page and off-page activities Your Name * Your Email *… Read More »Digital Marketing Internship

          Product Launches

            Product Launches About Us and Product Launch Our aim is to be your outsourced Field Sales Partner of choice. We work in partnership with our clients to Product Launch and  activate sales and deliver retail excellence. We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment. We believe our experience, our sales ability and the detailed processes we have in place ensure… Read More »Product Launches

            Brand Activation Services

              Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice. Brand activations can help companies launch or re-launch brands, leverage new partnerships, and influence new and returning audiences.  They allow consumers to experience a product or service which in turn leaves consumers with a positive impression of the brand. Fulcrum’s charismatic and enthusiastic staff… Read More »Brand Activation Services

              Social Media Marketing Internship

                Responsibilities and Duties Selected intern’s day-to-day responsibilities include: Manage and maintain the organization’s social media accounts Write and optimize content for social networking accounts such as Twitter and Instagram Post interesting and related stuff regularly Build and execute social media strategy through competitive and audience research Work on product branding Engage in social media profile management Basic knowledge of Graphic Design/ Photo or Video Editing will be a huge plus… Read More »Social Media Marketing Internship

                POS Displays & Promotional Campaigns

                  Fulcrum can ensure maximal effectiveness of our clients promotional campaigns and POS displays. There are many advantages to working with us: Our teams are managed locally but connected to our central repository via our award winning tablet deployment. This means our team have excellent relationships with the store managers and colleagues and know the local colour. We know the space, know the product and know the people, allowing us to… Read More »POS Displays & Promotional Campaigns

                  Brand Strategy

                    Brand Strategy Planning your brand strategy will involve the following: Need Help Building and Promoting your Brand? Let’s meet and IMMEDIATELY create a positive impact on your brand.By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive… Read More »Brand Strategy

                    How We Work

                      You get a consultative approach to your assignments Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI. The steps we typically take when getting up to speed on your assignment… Read More »How We Work