Why do people and communities demand higher and higher discounts, price cuts and overwhelming concessions? Why so many marketing campaigns are brand destroyers and losers of money? Why is branding becoming a devalued asset with declining returns?
The untruthful truth is that the basic assumptions behind “marketing” haven’t changed for decades. While you can use a little more effective channels, “more creative” ideas or more productive mechanisms, it’s a militaristic and contradictory school of thought that is largely about stacking “products” in seagulls that are already overloaded with “consumers” by focusing on “messages” with illusory and imaginary benefits. Marketing as we know it is still largely on talking down which isn’t good enough to send this great stagnation packaging.
Once you have reached product/market adaptation, your growth is simply a matter of smart marketing on the front end and good customer loyalty on the backend.
Market research done by Marketing Agency in Mumbai proves to be a key element in the development of your market strategy. It’s about collecting information that provides insight into your customers’ thoughts, buying habits, and location. In addition, market research can also help them make an initial forecast of sales, monitor market trends, and keep an eye on what your competition is doing.
Explaining your product as a story
Many product distributors fall into the trap of “selling the product, not the experience.” No one wants your product. No one wants a product. They want a solution to their problem.
Talk only about benefits, features and facts, and you lack compelling opportunities for engagement. When you talk about it, you only engage Wernicke’s pieces and pieces in the brain. These areas simply decode words in meaning. That’s all.
Tell a story, and the game changes. If you do, and especially if your story has an intense character and emotions, you engage much more of the brain. In fact, you can put the whole brain to work.
For example, the limbic system is full of activity when describing emotions such as love, hatred, joy, anger or sadness. When discussing the smell of lavender or cinnamon, the olfactory cortex gets to work.
It’s easier to communicate the value of your product in an unforgettable way through storytelling.
Identifying Unmet Goals
The first step is to review your marketing plan and business plan and see what you haven’t achieved. You could have specific goals that remain out of reach, such as a number of new customers this year or spend a profit milestone.
Even if you haven’t articulated a goal, you might still be disappointed by some of your marketing. Maybe readers won’t find your blog or you won’t get as many people to sign up for your newsletter as you had hoped.
Anyway, do not meet their expectations, write it.
Identify your unique selling proposition (USP)
A USP is the sole reason why your customers buy from you rather than from your competitors – that’s what sets your business apart from the masses. It is important to define what you do differently and be able to pass this on to potential customers. As a general rule, this reflects your specific knowledge or skills.
Your USP may have a new or unique offer or offer exceptional service. Start with the development of your USP by answering the following questions:
- What do you like most about your products and services?
- What special skills or knowledge do you have?
- What drives your customers to come to you rather than your competitors?
- How do your customers benefit from the purchase of your products or services?
- What aspects do you generally highlight when describing your foreign affairs?
Keeping Track of Your Competitors Marketing
Competitive research doesn’t attract enough attention. So that’s why Local Marketing Agency in Mumbai reviews market competitors for different marketing ideas which help a lot in their current and upcoming marketing strategies.
You should check:
- How they differ from their competitors
- What keywords they target
- Which social media sites they use
- How many followers do they have?
- Where they spend money on advertising
- How to get customers to engage with them
Do Something that Your Competitors Won’t Do
At the height of Nike’s first growth explosion, they tried without fear what other companies would not do. They failed. In the 1980s, they tried to enter the casual footwear market. And it made them fall behind the Briton Reebok, the American leader in sneakers.
But Nike didn’t let itself be stopped. In the 1970s and early 1980s, they used a marketing tactic unknown at the time, and sometimes mocked: the recommendations of celebrity athletes.
Romanian tennis player Ilie Nastase, affectionately known as “Bucharester Buffoon” for his online antiques, was Nike’s first sporting celebrity in 1972. He was world number one in 1973 and 1974. Steve Prefontaine, a middle-track star, was another key signing in the mid-1970s. In 1980, this strategy catapulted Nike’s IPO and sales growth to $270 million.
… And then, in 1985, they convinced someone called “Michael Jeffrey Jordan” to support their shoes. What is fascinating is that Jordan was a life lover of Adidas. But Adidas did not offer him an agreement. At the time of signing, he was not a superstar. But in 1990, Nike’s sales reached $2.2 billion. And last year, it provided $32.4 billion.
Today, Adidas is about 1/3 the size of Nike. And Reebok about 1/45.
Google My Business
The ranking of your Google My Business list is one of the most powerful things you can do for your business. If you run a local business that is aimed at local customers, this is the strongest strategy available to you.
If you can rank your Google My Business ad in the top 3 search results, you may need to shoot in a large number of highly qualified prospects day by day without having to spend a penny on ads. Google My Business combines all your different Google platforms in one place with Google Maps profile, Google reviews, access to data on Google Analytics and Google Insights and more.
If you have a unique brand name, you can even get a big screen like this to show when people are looking for that name. Google My Business immediately gives the credibility and visibility of your business, and if you run a local business, it should be #1 on your priority list.
And the best of all, the ranking of their Google My Business list is really not that difficult. You simply need to optimize your profile and then collect feedback and quotes.
Automate as Much as Possible
Automation of marketing can save you a lot of time and money while you work to achieve your goals. If you try to do everything yourself, you may end up running out of deadlines or not sticking with your intentions.
There are tons of good marketing mail providers, including companies such as AWeber and Constant Contact. You can use them to create email sequences, send them to your subscribers, or hire someone to create them for you.
Using automation to monitor your mentions on social networks and post them on Facebook, Twitter and other social media sites. You need to set up and plan contributions, but the beauty of this approach is that it means you don’t have to worry about when to post something. Automation will do it for you.
You can also consider setting up automatic responses on your Facebook page. Many companies use robots to deal with customer issues and increase their engagement – and you should also think about it.
Market to Your Existing Customers
In the early 1990s, Pepsi and Coke dominated the beverage market. Both have spent more than 100 million dollars to promote one of their brands. At the same time, milk consumption in California was declining.
And what was so special about milk in the first place? It was white. You’re welcome. That’s boring. There is not much to say about milk. So things didn’t look good for California dairy farmers.
Nevertheless, the National Dairy Board and the California Advisory Board had to try something with their tiny 23-million-dollar advertising budget. Eventually, they approached the advertising agency Goodby, Silverstein and Partners (GS & P).
Previous campaigns have tried to attract people who did not drink milk. But GS & P’s search has led him to believe that it would work to advertise current milk fans. Through discussion groups, they have found that consumers only drink milk with something else. Besides, they never think about it until they are exhausted.
Field Marketing Agency in Mumbai doesn’t necessarily need to find a brand new audience to increase the sale of products. You can also increase the demand among your loyal fans.
Final Thoughts –
While only half of them are probably worth thinking about your unique business, I think at least four of them fit in perfectly, and as I said at the beginning of the article, one of these channels has the potential to increase your growth next year.
Marketing is not an exact science, but if you do these things, you can reorient your marketing strategy with your main business goals, while increasing their profits and helping you attract new customers.
Marketing goals will help you define what you want to achieve through your marketing activities. Your goals should be SMART: specific, measurable, achievable, relevant and time-based.