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How to Make Customers Interested

    t’s not enough for your business to produce or offer a great product or service; you need to let prospective customers know about it. To accomplish this, do some marketing. When you market something, you develop activities and strategies designed to get your products and services in the hands of customers. Basic marketing consists of having a product or service that customers want, setting a price they’re willing to pay, selling it from an accessible place and promoting it to them through publicity or sales incentives. These elements are called the “marketing mix.”

    What Customers Want

    Customers will be interested if they want what you’re offering. There’s a difference between selling what the customer wants, and what you think they need — you can’t sell something to someone “for their own good,” but you can communicate how buying it will fill a void and benefit them. Your success hinges not just on what you’re selling, however, but on you selling it to the right people. For example, if you are a full-service beauty salon, don’t worry about selling to women who get a basic trim twice a year and don’t care about manicures or makeup.

    Pricing

    Once customers get interested in buying something, they want to know how much it costs. At the same time, as a small business owner, you have to balance covering your costs and earning a profit when you set your prices. Don’t just set prices to maximize sales; you could sell out of your product without covering your costs and go out of business. Check your competitors’ prices and see how yours compare; if you need to charge more to earn a profit, justify it with service. For example, you can adjust your hours to accommodate working people, or offer delivery services.

    Location and Distribution

    Customers are interested in things that are easy, so make it easy for your customers to find and buy your product. If you have a retail store, make sure your operating hours are convenient. If you can’t sell directly to customers, ask established retailers to display and sell your product, and you will maintain inventory and restock them. For example, if you make organic soap from your home, approach natural health stores and beauty salons about selling it. An online storefront also makes it easy for some customers to buy. When transactions are easily done, customers are more likely to buy again.

    Promotions

    Your promotion efforts are crucial to getting customers interested. Use public relations to place announcements in local newspapers — this doesn’t cost you anything but time. Create social media pages and ask friends and family to follow you. Hold a special event, at your store or at a local restaurant or bar, with product samples and discounts for those attending. Announce this event in your local newspaper, as well. Offer discounts on a second purchase; you want repeat business, so don’t measure your success by your first sales — measure it by the returning customers.