Field Marketing Agency in Navi-Mumbai
“Fulcrum’s Marketing is Delivering the Right Product, at the Right Price, through the Right Place to the Right Audience, at the Right Time !”
FIELD MARKETING
As the name suggests field marketing is marketing your brand’s product directly on to the field that is marketing in front of end customers. Field marketing is most common form of traditional marketing. Field marketing does not include only direct selling, it also includes collecting feedback, conducting audits, organising events to promote the brand. We provide the field marketing staff to work on our clients’ behalf and we manage them.
The aim behind field marketing may vary from company to company but the most common aim of field marketing is to create brand awareness, increase direct sales, or to build customer relationship.
PRODUCT DEMONSTRATIONS
This is a good form of marketing to create brand awareness and to convert non-users into users of your product or service.According to the product or the service we create a plan to offer demos of your product/service to the potential customers.If the product is consumable good we offer free samples to the potentials customers and then convince them to buy your product.
GUERRILLA MARKETING
This name is taken form a war tactic known as guerrilla tactics where the enemies are attacked in most unexpected way. Guerrilla marketing does the same it targets the customers at the unexpected time and way surprisingly.We have people who create catchy and unique content. Content is important in this type of field marketing. We plan and pitch customers where they expect us less. This surprise element surely works because this creates curiosity in people’s mind about the product/service.
RETAIL AUDITING
This process is not directly related to selling. Retail auditing includes inspection of your product according to the criteria provided by the clients.eg- how the shelf is arranged in the store, where is your product placed etc.We conduct such audits for the clients and provide them a detailed report about how their marketing material is used in the market and how their brand in represented by their promoters.
DIRECT SELLING
This is the form of selling where the brand representatives sell the product to the consumer directly at the point of interaction. We organize promotional events, kiosks, door to door selling campaigns, retail marketing, face to face marketing etc where our representatives sell directly to the customers.
WHAT WE DO FOR YOU?
Apart from this we also offer a range of field marketing services depending on the client’s requirements, these include:
Let us help you plan and execute a great marketing strategy.
Send Us Your Requirements Contact Form
navi-mumbai
navi-mumbai
Navi Mumbai(Marathi pronunciation: [nəʋiː mumbəiː], also known as New Mumbai is a planned city in india, situated on the west coast of the Indian subcontinent, in the Konkan division of Maharashtra state, on the mainland of western India. The city is divided into two parts, North Navi Mumbai and South Navi Mumbai, for the individual development of Panvel Mega City, which includes the area from Kharghar to Uran, including Taloja and Old Panvel nodes strictly in the city of Navi Mumbai. Though, NMMC doesn’t include these nodes in their jurisdiction because CIDCO is currently developing them, after developing these nodes it will be handed over to NMMC. Navi Mumbai has a population of 1,119,477[1] as per the 2011 provisional census. It has an average city elevation of 14 meters, excluding forest area.
The area was proposed in 1971 as a new urban township of Mumbai by the Government of Maharashtra. A new public sector undertaking, CIDCO, was established for this purpose.[2] Navi Mumbai is situated across two districts, Thane Part and Raigad.[3] The city has been ranked 12th among 73 cities surveyed for cleanliness and hygiene by the Union Ministry of Urban Development (MoUD) and Quality Council of India (QCI) as a part of Swachh Bharat Abhiyan.
HISTORY
India experienced a phenomenal rate of urban growth during the 25 years following independence and Mumbai always has had its due share in it. The population of Greater Mumbai rose from 2.966 million in 1951 to 4.152 million in 1961 and to 5.970 million in 1971, registering 40.0 and 43.80 percent growths during the first and second decades respectively. The rapid rate of growth of population, made possible by the increasing industrial and commercial importance of the city, resulted in a fast deterioration in the quality of life for the majority of people living in the city. Development inputs could not keep pace with the rapidly growing population, industry, trade and commerce. Besides, there are physical limitations to the growth of a city built on a long and narrow peninsula, which has very few connections with the mainland.
The Government of Maharashtra has been alive to the emerging problems of this metropolis. Responsible public opinion was equally vigilant and several constructive suggestions appeared from time to time in the press and elsewhere. All this helped in keeping the problems of Bombay in the forefront of public awareness.
GEOGRAPHY
Navi Mumbai formerly known as ‘New Bombay’, is a city on the west coast of the state of Maharashtra, India. It was developed in 1972 as a twin city of Mumbai, and is one of the largest planned cities in the world. Navi Mumbai is the only Indian city to be featured in the National Geographic Channel’s Super Cities of the World and was declared one of the best cities of the world by the National Geographic experts.
ECONOMY
The City and Industrial Development Corporation of Maharashtra (Cidco) 2005, report on Navi Mumbai’s socio-economic survey has put Navi Mumbai above Mumbai in terms of monthly income per family.
Among the different nodes of the Navi Mumbai, Vashi topped the list in this category.
The survey was conducted by Pune-based Kirloskar Consultants. The report studied various ascepts such as population, economic strata, earning capacities and buying power of the people. The survey was conducted in two phases.
According to the report, the average monthly income in Navi Mumbai is Rs 12,691 which is higher than that of Mumbai. The fully developed Vashi node topped with average family income of Rs 15,709.
navi mumbai DISTRICT
navi mumbai is situated in two district
- thane – Thane district is a most populous district in the Indian state of Maharashtra in Konkan Division. At the 2011 Census it was the most populated district in the nation, with 11,060,148 inhabitants;[1] however, in August 2014 the district was split into two with the creation of a new Palghar district, leaving the reduced Thane district with a 2011 Census population of 8,070,032.[2][3] The headquarters of the district is the city of Thane. Other major cities in the district are Navi Mumbai, Kalyan-Dombivli, Mira-Bhayander, Bhiwandi, Ulhasnagar, Ambarnath, Badlapur, Murbad and Shahapur.
- raigad- Raigad District (Marathi pronunciation: [ɾaiɡəɖ]), previously known as Colaba District, is an district in the Konkan division of Maharashtra, India.[2] The district was renamed to Raigad after the fort that was the first capital of the former Maratha Empire, which in turn was renamed from its earlier name – Rairi. The fort is located in the interior regions of the district, in dense forests on a west-facing spur of the Western Ghats of Sahyadri Range. In 2011 the district had a population of 2,634,200, compared to 2,207,929 in 2001.
demographics
As per provisional reports of Census India, population of Navi Mumbai in 2011 is 1,119,477; out of which males and females are 611,501 and 507,976 respectively. Although, Navi Mumbai city has population of 1,119,477; its urban / metropolitan population is 18,414,288 of which 9,894,088 are males and 8,520,200 are females. At least 65.5% of population speaks Marathi language in Navi mumbai.
In education section, the total number of literate individuals in Navi Mumbai city is 911,542. Out of this number, 519,257 are males while 392,285 are females. Average literacy rate of Navi Mumbai city is 91.57 percent of which male and female literacy was 95.05 and 87.33 percent.
The sex ratio of Navi Mumbai city is 831 females per 1000 males. Child sex ratio of girls is 901 per 1000 boys.
Navi Mumbai City | Total | Male | Female |
---|---|---|---|
City Population | 1,120,547 | 610,060 | 510,487 |
Literates | 888,117 | 501,797 | 386,320 |
Children (0-6) | 129,591 | 68,142 | 61,449 |
Average Literacy (%) | 89.62 % | 92.60 % | 86.03 % |
Sexratio | 837 | ||
Child Sexratio | 902 |
transport
airport
Navi Mumbai International Airport is an under -construction greenfield international airport being built at Panvel/Uran, Navi Mumbai in Maharashtra, India. It will be the extension to the existing Chhatrapati Shivaji Maharaj International Airport (CSMIA) as India’s first urban multi-airport system.[3]
The first phase of the airport will be able to handle 20 million passengers per annum.[4] It will be expanded to its final capacity to handle more than 90 million passengers per annum.
BUS
NMMC area is served by four bus transport agencies which operate services between Mumbai – NMMC area, with in NMMC area, Thane – NMMC area and surrounding area. These services are
- Navi Mumbai Municipal Transport (NMMT)
- Brihan Mumbai Electric Supply and Transport (BEST)
- Maharashtra State Road Transport Corporation (MSRTC)
- Kalyan‐ Dombiwali Municipal Transport (KDMT)
NMMT undertaking has 475 buses catering to 3,00,000 passengers daily and operating on 77 routes.
trains
The Harbour line is a branch line of the Mumbai Suburban Railway operated by Central Railway. It was named so because it catered to the eastern neighbourhoods along the city’s natural harbour. Its termini are Chhatrapati Shivaji Maharaj Terminus (CSMT), Andheri/Goregaon and Panvel on the CSMT-Goregaon, CSMT-Panvel and Panvel-Andheri routes.
The line is a double line and therefore does not have any fast trains on it. The line runs parallel to the Central Railway line till just before Sandhurst Road station where the line turns eastward and runs elevated up till Sewri. At Wadala Road, the line branches into two. The first line joins with the Western line at Mahim and terminates at Goregaon. The second line follows through Mankhurd into the city of Navi Mumbai, where it again branches out into two lines, one going to Thane and the other to Panvel. The first stop outside Mumbai is the township of Vashi.
MARKET
D Mart in Navi Mumbai has over eighteen years of significant experience in the field. They have a well-established presence in 168 locations. It is a perfect place to buy things at a much low price. Their staffs are customer friendly. You can get quality daily essentials, grocery and staples, home and personal care products, fruit and vegetables, footwear, pottery, and electronic items from D Mart Navi Mumbai. Customers can complete payment by cash or card. Buyers can also avail the car parking service.
SHOPPING MALL
Seawoods Grand Central Mall is an iconic shopping mall located in Navi Mumbai. It is a massive 1 million square feet mall. The mall promises you the most indulgent and convenient shopping experience. The mall offers extremely hassle-free transport making it the centre of shopping experience. The Trendiest fashion national and international brands worldwide and an array of mouthwatering cuisine make this one of the most irresistible venues for all age groups. Seawoods Grand Central Mall spread across four floors of shopping and a three-level basement car parking.
MOVIE THREATERS
INOX in Navi Mumbai is an ideal place to watch movies with your whole family. The halls are clean, comfortable, and well maintained; their staff are courteous and provide the best service. They offer escalator and elevator access is available for all floors. You can reserve a ticket through online & phone. They offer gift items and cards. It convenient parking is available in the basement. INOX also serves 121 multiplexes and 485 screens in 59 cities.
PARKS
Rock Garden is one of the best picnic places in Navi Mumbai to visit with friends and family. It is a lovely garden with little rock-cut caves, aesthetically landscaped and children’s play area. The park has animal statues over a fairly large field. The entire area is on a piece of land, so walking up and down over large lawns and paved ways is immense fun for kids. Rock Garden has lotus pond, amphitheatre, beautiful bridge and various rock sculptures of wild animals. It is an ideal place for school picnics.
HOSPITALS
Fortis Hiranandani Hospital Vashi is one of the leading multispeciality hospitals in Navi Mumbai. They have advanced technology with multi-department fitted with 138 beds, spread more than 1,20,000 square feet of area. The hospital has all kind of specialist and experienced in their professions. They possess a wealth of medical expertise with the most exceptional skills amongst doctors, nurses, technicians and management specialists. They aim to promote your health condition with passionate care. Their hospital is fully equipped with an ICU to give emergency medical care to critically sick patients. The critical care facility is improved with state-of-the-art technology that helps speedier diagnosis and active monitoring. They have their pharmacy service with branded quality medicines. They have other branches in Mumbai.