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Qualitative Services

    Dynamic discussions held in relaxed environments and also traditional focus groups are moderated in native languages; this is one of the areas where fulcrum.  Our staff of bilingual and multicultural moderators is especially trained to identify ethnic-bound perceptions and attitudes providing in-depth cultural insights across a broad spectrum of generations.

    It’s a fact, minority groups, primarily Hispanics, Fulcrum has an enviable and outstanding reputation in conducting creative and customized qualitative research studies among a wide variety of ethnic and minority population segments. Fulcrum offers its clients a full range of qualitative research services employing different research methods, which includes: 

    • Multicultural recruiting 
    • Traditional focus groups
    • Online focus groups
    • Online bulletin boards
    • In-depth/Executive interviews (in person or by phone)
    • triads and mini-groups
    • Mystery shops
    • In-person intercepts
    • Home use tests
    • Central location pre-recruits