Skip to content
Home » Madurai


Product Launches

    Product Launches About Us and Product Launch Our aim is to be your outsourced Field Sales Partner of choice. We work in partnership with our clients to Product Launch and  activate sales and deliver retail excellence. We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment. We believe our experience, our sales ability and the detailed processes we have in place ensure… Read More »Product Launches

    Brand Activation Services

      Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice. Brand activations can help companies launch or re-launch brands, leverage new partnerships, and influence new and returning audiences.  They allow consumers to experience a product or service which in turn leaves consumers with a positive impression of the brand. Fulcrum’s charismatic and enthusiastic staff… Read More »Brand Activation Services

      Digital Marketing Internship

        About the internship Selected interns day-to-day responsibilities include: 1. Conducting online marketing campaigns on email and social media2. Understand and work on SEO concepts, maintain and monitor keyword bids, account dailyand monthly budget caps, impression share, quality score3. Monitor and administer web analytics dashboards, and point out key areas of importance4. Work on lead generation through different platforms5. Work on on-page and off-page activities Your Name * Your Email *… Read More »Digital Marketing Internship

        Our Field Marketing

          Our Field marketing team is a strategy that deploys teams of sales and marketing professionals supporting your brand to make sure you gain the greatest possible presence and can leverage and negotiate competitive advantage directly with retailers, shoppers and consumers: Our success also comes from the way we integrate with our clients. We are  open, honest and genuinely share their enthusiasm for their brands and constantly look at how we… Read More »Our Field Marketing

          Mall Marketing

            Mall Marketing Mall marketing is an ideal way to generate brand awareness for our clients and to introduce new products/services to consumers. Customers are already prepared for spending at malls, and tend to allow for more time to learn about our clients’ offerings. Our vibrant promoters relay the vision of our clients and create positive associations with their brand, as well as their products/services. Not only do we do promotions… Read More »Mall Marketing

            Merchandising Audits & Planogram Compliance

              Merchandising Audits & Planogram Compliance Fulcrum maximize the effectiveness of our client’s promotions, displays and fixtures thorough and intelligent auditing and compliance services. Any field marketing campaigns or promotions are only effective if they are correctly and punctually implemented on location.         Fulcrum can audit and enforce compliance by ensuring: Asset walk-ins and in-store execution Correct stock and re-order levels Correct POS or Floor Standing Display Unit (FSDU)… Read More »Merchandising Audits & Planogram Compliance

              Planning Management

                LFulcrum are a very useful partner to have involved in space realignment or store refitting projects.  We pride ourselves on our extensive, comprehensive store and space data – thanks to our award-winning tablet deployment and locally managed field teams providing real time feedback in stores. Our clients rely on us to maintain store data, keep those records up to date and advise them on space planning and management in retail… Read More »Planning Management


                  OUR FIELD MARKETING SERVICES OUR DEFINITION What is our definition of Field Marketing? Well we believe it is using our field-based people resources coupled with our Head Office expertise to give our clients ‘competitive advantage’ in achieving superior ‘Sales Activation’ at the point of purchase. In short, we have experienced sales people who can visit the Top 4 Grocery Multiples, Coops, Convenience, Petrol Stations, Cash & Carries, High Street stores, DIY sheds as well… Read More »OUR FIELD MARKETING SERVICES

                  OUR SERVICES

                    MERCHANDISING Our field team are experts at ensuring your product is presented in the best possible light on shelf, whether it be one product, one shelf, a category or even a whole store. We’ve done it across most categories and our attention to detail ensures the products are faced up consistently, multiple facings where applicable and finally ensuring that the appropriate Shelf Edge labels are in place and aligned to… Read More »OUR SERVICES

                    Social Media Marketing Internship

                      Responsibilities and Duties Selected intern’s day-to-day responsibilities include: Manage and maintain the organization’s social media accounts Write and optimize content for social networking accounts such as Twitter and Instagram Post interesting and related stuff regularly Build and execute social media strategy through competitive and audience research Work on product branding Engage in social media profile management Basic knowledge of Graphic Design/ Photo or Video Editing will be a huge plus… Read More »Social Media Marketing Internship