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Advertising Tips and Secrets

    Advertising Tips and Secrets This is a simple guide to marketing, strategic business planning, advertising and promotion and sales lead generation, for small UK businesses especially. With tips and techniques for advertising and PR, for non-marketing managers, and for marketing and advertising professionals too; this is marketing and advertising made simple. Also, some easy tips on website design, internet advertising and marketing. While much of this marketing theory page was… Read More »Advertising Tips and Secrets

    Cold Calling Techniques

      What Is Cold Calling? Cold calling is traditionally an early stage in the selling process. Cold calling typically refers to the first telephone call made to a prospective customer. More unusually these days, cold calling can also refer to calling face-to-face for the first time without an appointment at commercial premises or households. Cold calling is also known as canvassing, telephone canvassing, prospecting, telephone prospecting, and more traditionally in the case of… Read More »Cold Calling Techniques

      Sales Training and Selling Theories

        Selling is a wonderful profession when approached ethically, constructively and helpfully. Happily much sales development theory takes this positive direction. The origins of the word ‘sell’ provide a useful reminder of its purest meaning. Selling is a wide subject, covering many selling methods, sales theories, models and sales training methods. This sales training guide attempts to summarise the main ideas of the professional selling field. You can use this information as a… Read More »Sales Training and Selling Theories

        Trade Show Planning:

          Trade Show Planning: Your Roadmap To Success Thoughtful, strategic trade show planning is essential to achieving your exhibiting goals and maximizing your return on investment, which includes both your money and time. The first step in the trade show planning process is to identify opportunistic conferences and events that reach your target audience of potential buyers. Start the research process by talking with current customers and learn about the events they attend.… Read More »Trade Show Planning:

          Trade Show Ideas

            Trade Show Ideas Stand Out and Attract Booth Traffic Unique trade show ideas and promotional concepts can help make your exhibit a sought-after destination for trade show visitors. Successful exhibitors are constantly on the look out for new, creative marketing concepts that differentiate their displays from the competition and attract crowds. To discover new marketing ideas, attend events within and outside of your industry. Canvas the exhibition hall and see… Read More »Trade Show Ideas

            Building Trust is an Essential Prerequisite to Selling

              Building Trust is an Essential Prerequisite to Selling   Building trust between you and your potential client is a very important step that needs to occur first or else they won’t buy from you. In fact, building trust is a prerequisite to selling. So how do you go about building this trust? Follow these seven tips for building trust with a potential client: 1) When having a sales conversation, explore… Read More »Building Trust is an Essential Prerequisite to Selling

              Building Customer Loyalty

                Building Customer Loyalty   As a prime source for repeat business and referrals, your relationships with customers have to be given top priority. After the sale is made is when you can really strengthen the connectivity with your client. This is the time where you can develop unshakable customer loyalty. Loyalty is having a client that sticks with you, even when your competitors come knocking, because your relationship is so… Read More »Building Customer Loyalty

                Step Guide for Entrepreneurs Starting a Business

                  Starting a business entails understanding and dealing with many issues—legal, financing, sales and marketing, intellectual property protection, liability protection, human resources, and more. But interest in entrepreneurship is at an all-time high. And there have been spectacular success stories of early stage startups growing to be multi-billion-dollar companies, such as Uber, Facebook, WhatsApp, Airbnb, and many others. In this article, I give an overview of 35 key steps for entrepreneurs who are starting a… Read More »Step Guide for Entrepreneurs Starting a Business

                  Sales Prospecting Techniques: How Winners Prospect

                    Sales Prospecting Techniques: How Winners Prospect   If you are currently in a situation with a weak pipeline and few, if any, resources available to generate leads for you, you may have to do what so many salespeople avoid, and that is to prospect! I’m finding that more of my clients are placing some or all the responsibility of prospecting on their salespeople. Although some salespeople say it’s not their… Read More »Sales Prospecting Techniques: How Winners Prospect

                    How to Beat the Competition and Achieve Tradeshow Results

                      How to Beat the Competition and Achieve Tradeshow Results Follow-up is Essential for Tradeshow Results What happens at the tradeshow is obviously important to your success. Yet, equally important is what happens after the show ends: Follow-up. This is where most exhibitors bunglel. To realize the benefits from all the planning and effort that went into exhibiting, you must ensure that appropriate follow-up activities take place.     Follow Up Begins Before… Read More »How to Beat the Competition and Achieve Tradeshow Results