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TRADITIONAL MEDIA

    WHO WE ARE

    We are Fulcrum

    We are The Traditional Media Agency for two reasons – because we work with traditional media and we have very traditional views on the value of proper service for our clients.

    OUR SERVICES

    TELEVISION
    RADIO
    BUS, TRAIN & TUBE
    CINEMA
    MAGAZINES & NEWSPAPERS
    OUTDOOR

    Many clients still use Traditional Media in the same way as they did a number of years ago – but much has now moved on.

    The concept of “new media” is actually wide-ranging across ALL media!

    As a Fulcrum client, you will only receive services where we know that our experience and our skills will allow us to excel for you. You will receive advice, campaign planning, buying and reporting on all your traditional advertising activity. You will always receive the very best of service as a Fulcrum client. Our reputation is hugely important to us – and is a guarantee of the high-quality service which we provide for all of our clients.

    WHY “TRADITIONAL MEDIA”?

    Traditional Media is a generic term for media such as Newspapers, Magazines, Radio, Television, Cinema, and all types of Posters – including the ones on various transport options.
    Advertising using Traditional Media will work effectively either using a single media option or in combination. It also often provides a stimulus for advertising in digital media too – when targeted efficiently and placed appropriately. This stimulus is often needed to prevent a digital campaign from failing due to a total lack of initial impetus.
    Traditional Media can be the most effective media mix to drive visitors to websites and search engines and this will often lead to upturns in the efficiency of the digital activity. It is an amazing time to be involved in Traditional Media; the range is developing all the time and the media mix is becoming more and more exciting and vibrant as new options move ever forward.
    Traditional Media is highly impactful and highly effective for advertisers – as our clients know well. This is where Fulcrum comes in – for you!