Fulcrum creates advertising and digital content, plans and buys media, and produces film and video unlike any other agency, brand consultancy, digital media buying or production company by leveraging consumer insight, behavioral economics, and predictive data analytics. We’re also not afraid to use run-on sentences when needed.
Through consumer hedonics, data trend analysis, and predictive modeling of consumer motivators, we will find you an opportunity, a target, and a message that your brand can profitably invest behind, and we can tell you how much growth to expect from the programs we build. All before we build them.
Our talented content creators, digital designers, and video/film directors draw inspiration from their muses and their exceptional, world-class experience. They also attend and kinda dig, to be honest, rigorous data analytics presentations from our mad scientists of data and behavioral economists, so their creative choices are guided by predictive trends. Pretty cool, huh?
We measure everything. Sales results and market trends, of course. But we also measure sales velocity by program by message by day by market. We measure every competitor, building predictive modeling tools that can, not only tell you what works, but when to pour it on and when to save your money.
STRATEGIC ADVERTISING PLANS
The Fulcrum Process contains nine (9) distinctive processes, which, when all elements are completed, form the basis for a complete strategic advertising plan that will bring bottom line results to your company.