INTEGRATED MARKETING CAMPAIGNS
INTEGRATED MARKETING CAMPAIGNS
We have created and delivered successful integrated marketing campaigns for the likes of top FMCG companies.
BUT WHAT’S THE SECRET OF A SUCCESSFUL CAMPAIGN?
It’s always about having a good plan in place first. It’s the essence of our strategic marketing planning process which means we never forget to ask the right questions.
That means we get to know everything about your target market, products and services, corporate branding, previous marketing activities and competitors. We’ll need clear guidance on your goals, budgets and timelines. We’ll analyse your brief, host workshops and hold brainstorming sessions until we work out the best possible solution.
Integrated marketing campaigns include the deployment of media in both the digital and non-digital world.
We deliver advertising campaigns for TV, radio, cinema and outdoor. We create direct marketing campaigns, sales promotions and live events. We put together integrated digital marketing campaigns that include digital advertising campaigns for search engines, social media and network displays. We shoot films and create animated videos for use on websites, microsites and social media. We create and deliver social media promotions and email marketing campaigns too.
In short, as an integrated marketing agency, we can create and deliver media for any campaign in both the digital and non-digital world to deliver your goals. We can also produce point of sale toolkits and retail launch packs to sign up channel partners if that’s needed too.
So, that’s what we do and how we do it – but why do blue chip corporates choose an independent marketing agency like Abacus over the most well-known marketing agencies London has to offer? Well, it’s because of our overall brand proposition to provide a big agency experience without the big agency fees. It’s not just about cost though – it’s also about quality and service too.
WE ARE RESPONSIVE
We are able to react incredibly quickly. Clients want something done, and they want it done now. They don’t want to wait a day or two for us to fit things in around our internal workflow systems. We action most requests within an hour – we monitor email over the weekends to action anything urgently if we need to do so at any time – and that means 24-7-365.
WE WORK IN PARTNERSHIP
We don’t mind if a client asks us to evolve strategic or creative ideas. We work in partnership to find the most pragmatic approach to deliver the best solution. We advise clients on the best way to proceed but we make it a virtue to listen carefully, so we fully understand their point of view too. This allows us to find the most effective and efficient way to deliver the best possible work.
WE DELIVER CAMPAIGNS THAT WORK
Our marketing campaigns are based on a thorough understanding of a client’s business, their overall marketing plan and brand proposition, and the goals, budgets and timescales outlined in the brief. In short, our campaigns work because the creative is always based upon a robust strategic proposition.
OUR CREATIVE WORK SHINES
Our talented creative directors are supported by our design studio, rich with graphic designers, artworkers, retouchers, videographers, photographers, copywriters and animators. The creative team turns a big idea into a practical piece of work – be it for an outdoor advertising campaign on the London tube network, a TV commercial, a cinema ad, a social media film, a direct marketing campaign, a radio advert, a sales promotion, retail point of sale, sales support materials, an exhibition stand… Whatever you need, our creative team will deliver it.
WE OFFER EXCELLENT VALUE FOR MONEY
Our overall costs are likely to be half what a large London marketing agency will charge – and we aim for our results to be at least twice as good. We never mark up media or production costs from third party suppliers. We always keep to the agreed budget and clients can make as many changes as they like to make sure everything is spot on.
OUR PROJECT MANAGEMENT IS LEGENDARY
Our client servicing team comes right out of the top drawer. The same person who develops the overall strategy will be your main point of contact from start to finish, liaising with internal teams to make sure it all works out as planned. You’ll be kept fully informed at all times and – if there is a challenge – we will always come up with a solution rather than burdening you with problems.